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Short’s Brewing Company Announces New Brand, Starcut Ciders

Short’s Brewing Company Announces New Brand, Starcut Ciders

Bellaire, Mich. – Short’s Brewing Company, Michigan’s largest craft brewery announces a new division of their company called Starcut Ciders.  Born out of a desire to showcase the beauty of Northern Michigan, Short’s announces this new division of the company designated to crafting hard cider made from fruits grown in Northern Michigan.

A project spearheaded by Short’s Head Brewer, Tony Hansen, Starcut Ciders is not a new concept.  In fact, Hansen’s first foray into the craft-beverage industry was fermenting wines and cider made with fruit from his father’s grove.  “I saw a lot of potential in those fruit trees and I felt compelled to transform that fruit into something valuable.  I still feel that way when I look at all of the orchards we have here in Antrim county,” said Hansen.

The name “Starcut Ciders” is indicative of the creative spirit embodied in both divisions of the company and refers to the pattern revealed when an apple is cut across the middle to reveal a star shape created by the fruit’s seeds.  Hansen is quick to point out that an apple’s seeds are not true to type – meaning that if planted, the seeds from one apple may grow a completely different variety of apple tree.  A metaphor of sorts, Starcut Ciders are sure to be as unique as the apple’s they are crafted with.

While the entire Short’s family is excited to begin pouring this new beverage at the Pub in Bellaire, they are also excited to see this company’s impact on the community.  With a commitment to using apples and fruits from Antrim county, Starcut Ciders sees this as a way to further invigorate the agricultural community in their own backyard.

Join Short’s at the Pub November 14th, 15th, and 16th to celebrate the introduction of Starcut Ciders.  10 ciders will be on tap (alongside 10 of Short’s delicious beers).  There will be live music Friday with Kellerville taking the stage at 8:00 pm, followed by Seth Bernard and Dan Rickabus on Saturday at 8:00 pm.

For more information about Starcut Ciders please visit http://starcutciders.com/.

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Short’s Brewing Company
Bridgett Beckwith
Director of Marketing
231 498 2300 x 174
bridgett@shortsbrewing.com

Introducing Starcut Ciders

Introducing Starcut Ciders

Beginning November 14th, 2014, join us for the Starcut Ciders Spectacular at Short’s Brewing Company in Bellaire, MI.  10 brand new ciders will be on tap from November 14th, 2014 – November 16th, 2014.  Featuring live music by Kellerville on November 14th beginning at 8:00 pm and by Seth Bernard & Dan Rickabus on November 15th beginning at 8:00 pm.

Starcut Kickoff on November 14