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Traverse City Cider Week 2017

Traverse City Cider Week 2017

Nothing gets us more excited than the changing leaves, getting into our flannels, checking out a pumpkin patch, and enjoying the bounty of a new harvest in the orchards surrounding us. In celebration of this magical time, the Michigan Cider Association is hosting their 3rd Annual Traverse City Cider Week. With events aplenty, and tons of special ciders and perries, it’s one of the best weeks to get out and enjoy the tastiest ciders Michigan has to offer. Check out a full list below of where you can find Starcut Ciders this week!

 

Cider & Sausage Salon
Sunday, October 15th
1:00 pm – 5:00 pm
Timber Ridge Resort, Traverse City, MI

Perry Apple Seed Cider Flow
Monday, October 16th – Saturday, October 21st

Erraticus in the Wild – Traverse City Cider Week Edition
Monday, October 16th – Saturday, October 21st

Pop Up Cider Mill at The Shed
Thursday, October 19th
4:00 – 7:00 pm
The Shed Beer Garden, Traverse City, MI

Cider & Spirit Remix – Taproot Cider House
Friday, October 20th
6:00 pm – 8:00 pm
Taproot Cider House, Traverse City, MI

The Blue Goat Free Tasting
Friday, October 20th
1:00 – 3:00 pm
The Blue Goat, Traverse City, MI

Anderson’s Market Free Tasting
Saturday, October 21st
2:00 – 5:00 pm
Anderson’s Market, Glen Arbor, MI

It’s Mojito O’Clock Somewhere!

It’s Mojito O’Clock Somewhere!

It’s no secret that some of our favorite beers and ciders possesses a distinctive cocktail flair. From the Gin & Tonic mimicking Melt My Brain from Short’s Brewing Company, to the tequila barrel aged Erraticus 5, our desire for spirit inspired ferments is only growing!

To quench your thirst this month, we’re introducing the next cider in our Erraticus Series. Erraticus 12 is a Mojito inspired wild cider fermented with lime, wild mint, and Jonagold apples from Altonen Orchards. Light straw in color with a slight haze, Erraticus 12 smells sweet and tangy with notes of citrus and mint. Tart flavors of tangy apple and lime are followed by notes of mint. Erraticus 12 is crisp, refreshing, and has a very dry finish.

It’s Mojito O’Clock somewhere, and that somewhere is in Bellaire! Erraticus 12 bottles are now available at the Short’s Brewing Company pub and Short’s Mart. You can take a bottle of this highball cider on your next adventure for only $11.00, no bottle limit.

Get Your Paws on Erraticus 11

Get Your Paws on Erraticus 11

It’s time to try our newest cider! Erraticus 11, a wild cider fermented with Michigan apples, black currant and juniper is now available at the Short’s Brewing Company pub and Short’s Mart. For $22.00, you can take home one in each paw ($11.00 each).  

Erraticus 11 is a wild cider fermented with black currant, juniper, and Michigan apples. Pouring a beautiful pink-purple color with a pinkish foam that dissipates quickly, Erraticus 11 has aromas of barnyard funk and apple with notes of tart currant and a slight hint of juniper. Tart and funky, this wild cider finishes dry with just a hint of juniper.

The eleventh cider in our Erraticus Series, doesn’t disappoint. Comparable to a rosé, Erraticus 11 is light and fruity. This beauty is ready for the beach, boat, or backyard. Pour yourself a glass and kick back. Don’t delay, it won’t be long before Erraticus 12 is on the way.

We Shall Call It Squishy

We Shall Call It Squishy

What is this red, jellyfish adorned cider you ask? In the fall of 2014 we first conjured this freakishly delicious Michigan apple and cherry cider and we decided then, without any hesitation that we shall call it Squishy and it will be ours and it will be our favorite cherry cider! Fermented with only the brightest crimson orbs from our friends at King Orchards, Squishy is now available to you just in time for cherry season.

Squishy (6.3% ABV) is a semi-sweet cider made with Michigan cherries. Ruby red in color with appealing sweet and sugary aromatics, this cider’s initial flavors of dark fruit shift toward a bold tartness that dries the palate between tastes.

As natives of cherry country, we’re proud to bring you the ONLY cherry cider worth sippin’ this summer. With the National Cherry Festival just around the corner (another fantastic reason to pay us a visit in the Northwest corner of the mitten), we’re stoked to say that Squishy is now headed to taps and coolers in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado.

Taste the fruit of the season this week with a pint of Squishy!

Walk on the Wild Side with Erraticus 10

Walk on the Wild Side with Erraticus 10

Chances are if you dig Starcut Ciders, you’ve heard of Erraticus. Our series of rare, wild ciders fermented with local, Northern Michigan apples. Sometimes barrel aged and always delicious, Erraticus ciders are always crafted in small batches and to date, have only been available in bottles at the Short’s Brewing Company pub. But all that’s changing today, right now!

We’re taking a walk on the wild side and releasing Erraticus 10 in VERY limited quantities at select locations throughout most of our distribution area, today. Erraticus 10 (6.1% ABV – TA – 6.2 g/L) is a wild cider fermented with peach and cranberry and aged in red wine barrels. Bright and rose in color Erraticus 10 has scents of cranberry and a mild barnyard funk. Flavors of peach and cranberry that meld effortlessly with an apple backdrop, this wild cider is tart, funky, and very refreshing.

Available at Short’s pub now and at events in Michigan, Ohio, Indiana, Illinois, and Wisconsin throughout the evening, now’s your chance to get a taste of Erraticus 10. Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH. For more information please visit: http://starcut.co/inthewild.

Let’s get wild!

Erraticus 9 Is Oh so Fine!

Erraticus 9 Is Oh so Fine!

Have you ever had a gooseberry? Native to parts of Europe, northwestern Africa, and Asia, the gooseberry is a part of the genus Ribes and related to more common berries like currants. Always looking for the next frontier in fermentable fruits, we added a hefty dose of gooseberries to what would become the cider we’re toasting today, Erraticus 9, and waited patiently for what would become one of our most uniquely flavored ciders to date.

Erraticus 9 (6.0% ABV  – TA 8.0 g/L) is a wild cider fermented with gooseberries. Straw-colored with a slight green tint, Erraticus 9 has a unique aroma that encompasses barnyard, apple, and floral notes. A tart barnyard apple flavor upfront is follows by a flavor of floral gooseberries. This unique cider has a dry, fruity, floral finish.  

Erraticus 9 is oh so fine! We guarantee gooseberry-filled wild cider is sure to leave your taste buds wanting more. Try it on tap or pick up a bottle at the Short’s Brewing Company pub in Bellaire, MI (750 mL / $11.00). Bring something unique to the table this weekend with a bottle of gooseberry wild cider!

Starcut Ciders Announces Erraticus in the Wild

Starcut Ciders Announces Erraticus in the Wild

Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company dedicated to fermenting Northern Michigan hard ciders announces Erraticus in the Wild; a series of on and off premise events showcasing the company’s rare, barrel aged and wild ciders, Erraticus.

Taking place on June 1st, 2017, Erraticus in the Wild events will be hosted throughout Short’s and Starcut’s mid-west distribution footprint.  It will be the first time Erraticus ciders will be available for sale in bottles outside the Short’s Brewing Company pub in Bellaire, MI.  

All Erraticus in the Wild events will feature Erraticus 10. Released in honor of Erraticus in the Wild day, Erraticus 10 is a wild cider fermented with peach and cranberry and aged in red wine barrels. Additional Starcut Ciders, including flagships Pulsar and Octorock, as well as current seasonal, Immortal Jelly, will be available at many event locations.

Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!

Immortal Jelly is Here to Join The Parade!

Immortal Jelly is Here to Join The Parade!

Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.

Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.   

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm