The Blog

Immortal Jelly is Here to Join The Parade!

Immortal Jelly is Here to Join The Parade!

Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.

Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.   

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

Erraticus Elita has arrived

Erraticus Elita has arrived

In the summer of 2014, our Head Cider Maker Tony & co. set out to launch Starcut Ciders. From name (anybody ever hear of “Zeus’s Juices”?) to logo and apple blends, we knew we had something good on our hands. Something that if carefully crafted would serve to afford our crew a new avenue for creativity in fermentation and to showcase the beauty of our home in Northern Michigan.

Fast forward 2+ years and you’ll see, a lot has changed. From a growth in distribution, to cans (hello Octorock at the beach) and the introduction of three seasonal ciders (Phuzz, Immortal Jelly, and Squishy), we’ve transformed into the Starla driving, Erraticus lovin’, space creature digging company you see today.

Which brings us to the inspiration behind our latest release, Elita. Inspired by a blend of five unique barrel aged ciders and the notion that our beloved Starla would make a fantastic Transformer, Erraticus Elita is a sparkling, bottle conditioned blend of barrel aged ciders. Bright and rose-colored with plentiful effervescence, this sparkling cider has a complex aroma of oak, apple, and farmhouse funk with just a hint of currant. Upon first sip, a rush of carbonation cleanses the pallet. Meticulously blended flavors of apple, tart currant, oak, and funk work together harmoniously. Like any sparkling wine, Erraticus Elita is best served chilled.  

Like juice transforms into cider, Starcut Ciders has transformed from a fledgling brand to the third largest cider maker in the mitten state. So today, we’re taking time to celebrate our accomplishments and look forward to years of cider making in Northern Michigan to come. Join us at the Short’s Brewing Company pub today (February 25th) from 11:00 am – 11:59 pm as we raise a glass of bubbly cider to the future of Starcut! We’ll have 10 Starcut Ciders on tap, bottles of Erraticus Elita ($18.00 per bottle, no bottle limit), new Starcut Ciders merch, and live music by Turbo Pup at 8:30 pm. We hope to see you here!

Hump Day Bareback (and Hot Loins)

Hump Day Bareback (and Hot Loins)

February is here and you know what that means,
It’s time for a beer that makes you weak in the knees.

This year’s a little different, we doubled our efforts,
So you and your sweetie can have two fermented beverages.

We’ve brewed a two pack filled with one beer and one cider,
Made with aphrodisiacs, they’re sure to excite (him or) her.

Hot Loins 2.0,  is sinfully delicious,
Paired with Bareback from Starcut Ciders, you’ll be feeling amorous.  

Honey, passion flower, rose hips, and vanilla,
These ingredients constitute some romantic beverages that are killa’.

44 ounces for only $19.99,
This Yours and Mine two pack is simply sublime.

Love is blind (or at least a little blurry),
Pick up a two pack for your sweetie, get to Short’s Mart or the pub  in a hurry!

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

January in Northern Michigan has us dreaming of warmer days. So much so, that we timed the release of our next wild cider with this dark and gloomy Friday. Fermented with Northern Michigan apples and aged on lemon zest, our first Erraticus release of 2017 has us feeling feisty, funky, and just a little bit zesty!

 

Erraticus 8 is a wild cider aged on lemon zest. Straw-colored and slightly hazy, the eighth cider in our Erraticus series has scents and flavors reminiscent of a Farmhouse-Style cider. Scents of funk, apple, and lemon are complemented by a flavors that are tart, zesty, and funky. Erraticus 8 is very refreshing and finishes both dry and crisp.

 

On sale now at Short’s Brewing Company and Short’s Mart in Bellaire, MI, you can take home 750 mL of the good stuff for only $11.00. Try it on tap for a limited time only or pop a selection of available Erraticus bottles at your table (Erraticus 1, Erraticus 5, Erraticus 6, and Erraticus 7). No matter how you choose to imbibe, we guarantee Erraticus 8 will have you feeling warm, sunny, and mighty fine.

Now Hiring in Bellaire: Short’s Mart Sales Associate

Now Hiring in Bellaire: Short’s Mart Sales Associate

Have a passion for retailing awesome products? Short’s Mart — our very own “brewtique” located two doors down from our Pub in Bellaire, Michigan — now has an opening for a full-time Sales Associate. This is an opportunity to join a culture of passion, creativity, and a love for Michigan craft beer and the outdoor lifestyle we live and breathe, and put your merchandising skills to the test.

The Sales Associate is responsible for customer service, merchandising, and general tidiness of Short’s Mart during hours of operation. The Sales Associate greets each customer and learn their wants and needs to help create a stellar and fun shopping experience. Daily responsibilities include assisting in receiving, sorting, inventorying, unpacking, and attaching price tags on merchandise, folding and displaying merchandise, recommending and locating merchandise based on the customer’s desires, and performing sales transactions. Sales Associates must be experts on Short’s and Starcut Ciders’ culture, merchandise, and beer/cider. They must possess over-the-top customer service skills, be able to use a point-of-sale (POS) system, including the use of iPads, and be able to read/write emails and utilize math skills to accurately take money and give proper change.

The Sales Associate position at Short’s Mart is an at-will, full-time, year-round, hourly position and is located in downtown Bellaire, Michigan. Weekend shifts and availability to work during busy and holiday seasons is a must. Full-time Sales Associates will have access to health, dental, and vision benefits; a 401(k) with employer match; Health & Wellness and equipment allowances; an awesome employee discount; and more! As alcoholic beverages are sold at Short’s Mart, applicants must be 21 years of age.

If you want to join our Awesome-Hungry retail team at Short’s Mart, submit your resume and apply here! Applications must be submitted by January 20th in order to be considered

Careers at Short’s and Starcut Ciders

Careers at Short’s and Starcut Ciders

New year, new career! Short’s Brewing Company and Starcut Ciders are looking to fill multiple positions at their Elk Rapids Production Facility. Apply now at: http://shortsbrew.com/careersatshorts.

NOW HIRING IN ELK RAPIDS: PACK LINE WORKER

Have you always wanted to be part of the packaging and shipping process for Short’s Brew and Starcut Ciders? You’re in luck! We now have an opening at our Elk Rapids Production Facility for a Pack Line worker! This is an at-will, full-time, hourly position.

Our Pack Line workers are responsible for setting up and breaking down each bottling, kegging, and canning run; loading glass; prepping the bottle labeler; building and staging packaging; and packing full cases. Pack Line workers also shrink wrap finished product on pallets, move product into the cooler or warehouse, and fill and clean draft kegs. In other words, no job is too big or too small – if it needs to be done, our Pack Line Workers will find a way to ensure that the bottle, can and keg run needs are met!

If you’re looking for a career where you can put your superhero strength, packaging skills, and love of beer to good use in Northern Michigan, submit your cover letter/resume and apply here!

Applicants must be 21 years of age. Applications must be submitted by Thursday, January 5, 2017.

Apply now at: http://shortsbrew.com/careersatshorts

 

NOW HIRING IN ELK RAPIDS: PRODUCTION BREWER/CELLAR WORKER!

Calling all self-motivated, detail-oriented, tank-cleaning, beer-making night owls! We are now hiring in Elk Rapids for a Production Brewer/Cellar Worker. This is a hybrid position that involves cellaring and third-shift, weekend brewing at our Production Facility in Elk Rapids. This position is an at-will, full-time, hourly position.

The Production Brewer/Cellar Worker’s daily work includes all steps of the brewing and cellaring process, as well as administrative work to keep the brewhouse and cellar organized and consistent. Cellar duties include cleaning and sanitizing fermentation and conditioning tanks, transferring beer from tank to tank, monitoring the fermentation of beer, carbonating beer to the correct level, as well as cleaning and sanitizing product lines, other equipment and the cellar in general. Brewing duties include following monitoring, organizing, and storing raw ingredients;  following the brew schedule; following recipes and established brewing methods; monitoring fermentation; and handling yeast management and pitching.

Ready to put your amazing mash-paddling and zahm’ing skills to use in Northern Michigan? Submit your resume and apply today!  Applicants must be at least 21 years of age. Applications must be submitted no later than Thursday, January 5, 2017.

Apply now at: http://shortsbrew.com/careersatshorts

The Best Way to Spread Christmas Cheer is by Sharing Spruce Cider with Friends Far and Near

The Best Way to Spread Christmas Cheer is by Sharing Spruce Cider with Friends Far and Near

This past summer, our head cider maker, Tony “T$” Hansen, sat down to make his Christmas list (what can we say? He likes to send his letter to the big guy at the North Pole early, he’s pretty sure it increases the odds of getting everything on his list). He sat downstairs at the Short’s Brewing Company Production Facility and barricaded himself at his desk in the brewer’s office. No one, not even Tyler (Director of Quality), was going to interrupt his holiday preparations. Hemming and hawing, he asked aloud, “What do I want for Christmas this year?”

Aside from a new pair of Dickies work pants and this statue of a super zen Garden Gnome, T$ was stumped! What could jolly old St. Nick slide into his stocking to make it a December to remember?

Stumped. Tony cracked open a fresh bottle of Spruce Pilsner, (a favorite of the Short’s-i-verse), took a sip, and closed his eyes. As the delectable brew hit his taste buds visions of spruce dongers and fresh pressed apples danced in his head.

“Eureka!” Yelled Tony.

Turning to Kyle (who was visibly startled by Tony’s exclamation) T$ explained “The best way to celebrate this holiday won’t be singing loud for all to hear or waiting for jolly old St. Nick . . . The best way to spread Christmas cheer will be sharing spruce cider with friends far and near!”

Shaking his head, Kyle closed his computer and headed off for his long drive to ‘Kasky. He had cows to check on and for God’s sake, it was only August anyway. Why was Tony worried about Christmas? Why was Tony speaking in rhymes?

Jumping into the Tony mobile, T$ set a course for Beer Camp, our top-secret barrel aging facility, and set to work. The spirit of Christmas had filled him and he no longer cared what Santa brought him. He had only one mission in mind. He juiced and he steeped and he sprinkled Christmas cheer. For added effect, he even strung garland, wrapped lights, and hung hand cut snow flakes from the ceiling. The finished product? The final 2016 installment of our Erraticus Series, Erraticus 7, AKA the world’s tastiest, wild fermented spruce cider and a very festive looking beer camp. 

Erraticus 7 is a wild cider fermented with Michigan apples and aged on Northern Michigan Blue Spruce tips. Light straw in color with a slight haze, Erraticus 7 smells of bright apple, farmhouse funk, and crisp spruce. Farmhouse and apple flavors up front lead into complementary pine flavors before a dry and slightly tart finish. Overall, Erraticus 7 is well balanced and very drinkable.

Released today (a full 8 sleeps before the most wonderful day of the year). Erraticus 7 is ready for your holiday celebrations! Forget the sable (what is a sable anyway?) and slip a bottle of Christmas tree cider under the tree. Each 750 mL bottle will only set you back $11.00, so you can pick one up for Aunt Sue and Cindy Lou Who, too.  Bottles are only available in Bellaire, MI at the Short’s Brewing Company pub and Short’s Mart, so you’ll have to make a trip up to good ‘ol Antrim county to score your stash. It’s been snowing for days, so pop your skis in the car and drive carefully. We’ll see you at the pub!

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.

Regularly distributed in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, the company has sold approximately 315,000 liters or 2,700 barrels of hard cider in 2016. According to Short’s CEO and Creative Engineer, Joe Short “We are thrilled to have created a locally grown brand that’s connecting with consumers in Michigan and throughout the Midwest. Between artwork by the legendary Don Pendleton and the well balanced and unique ciders crafted by our team, we’ve found a winning combination.”

According to the company’s Head Cider Maker, Tony Hansen, cider fans have much to look forward to in the years to come. “We have a lot of exciting cider projects happening soon including a bottled sparkling cider to be released at our Starcut Ciders Celebration (February 25th, 2017), a new fruit cider, and a handful of experimental ciders. We also plan to increase our number of Erraticus wild cider and barrel aged offerings in the new year.”

In 2017 the company will continue to distribute flagship ciders Octorock (semi-sweet) and Pulsar (semi-dry) and three seasonal varieties; Immortal Jelly, Squishy, and Phuzz. In addition to the ciders distributed by Starcut, the company will continue to bottle their Erraticus Series. Erraticus is a series of rare, small batch, wild ciders fermented with apples sourced from Northern Michigan orchards. Erraticus 5 and Erraticus 6 are currently available for sale at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI. Erraticus 7, a spruce cider, will be released later this season.