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Erraticus 9 Is Oh so Fine!

Erraticus 9 Is Oh so Fine!

Have you ever had a gooseberry? Native to parts of Europe, northwestern Africa, and Asia, the gooseberry is a part of the genus Ribes and related to more common berries like currants. Always looking for the next frontier in fermentable fruits, we added a hefty dose of gooseberries to what would become the cider we’re toasting today, Erraticus 9, and waited patiently for what would become one of our most uniquely flavored ciders to date.

Erraticus 9 (6.0% ABV  – TA 8.0 g/L) is a wild cider fermented with gooseberries. Straw-colored with a slight green tint, Erraticus 9 has a unique aroma that encompasses barnyard, apple, and floral notes. A tart barnyard apple flavor upfront is follows by a flavor of floral gooseberries. This unique cider has a dry, fruity, floral finish.  

Erraticus 9 is oh so fine! We guarantee gooseberry-filled wild cider is sure to leave your taste buds wanting more. Try it on tap or pick up a bottle at the Short’s Brewing Company pub in Bellaire, MI (750 mL / $11.00). Bring something unique to the table this weekend with a bottle of gooseberry wild cider!

Starcut Ciders Announces Erraticus in the Wild

Starcut Ciders Announces Erraticus in the Wild

Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company dedicated to fermenting Northern Michigan hard ciders announces Erraticus in the Wild; a series of on and off premise events showcasing the company’s rare, barrel aged and wild ciders, Erraticus.

Taking place on June 1st, 2017, Erraticus in the Wild events will be hosted throughout Short’s and Starcut’s mid-west distribution footprint.  It will be the first time Erraticus ciders will be available for sale in bottles outside the Short’s Brewing Company pub in Bellaire, MI.  

All Erraticus in the Wild events will feature Erraticus 10. Released in honor of Erraticus in the Wild day, Erraticus 10 is a wild cider fermented with peach and cranberry and aged in red wine barrels. Additional Starcut Ciders, including flagships Pulsar and Octorock, as well as current seasonal, Immortal Jelly, will be available at many event locations.

Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!

Immortal Jelly is Here to Join The Parade!

Immortal Jelly is Here to Join The Parade!

Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.

Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.   

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

Erraticus Elita has arrived

Erraticus Elita has arrived

In the summer of 2014, our Head Cider Maker Tony & co. set out to launch Starcut Ciders. From name (anybody ever hear of “Zeus’s Juices”?) to logo and apple blends, we knew we had something good on our hands. Something that if carefully crafted would serve to afford our crew a new avenue for creativity in fermentation and to showcase the beauty of our home in Northern Michigan.

Fast forward 2+ years and you’ll see, a lot has changed. From a growth in distribution, to cans (hello Octorock at the beach) and the introduction of three seasonal ciders (Phuzz, Immortal Jelly, and Squishy), we’ve transformed into the Starla driving, Erraticus lovin’, space creature digging company you see today.

Which brings us to the inspiration behind our latest release, Elita. Inspired by a blend of five unique barrel aged ciders and the notion that our beloved Starla would make a fantastic Transformer, Erraticus Elita is a sparkling, bottle conditioned blend of barrel aged ciders. Bright and rose-colored with plentiful effervescence, this sparkling cider has a complex aroma of oak, apple, and farmhouse funk with just a hint of currant. Upon first sip, a rush of carbonation cleanses the pallet. Meticulously blended flavors of apple, tart currant, oak, and funk work together harmoniously. Like any sparkling wine, Erraticus Elita is best served chilled.  

Like juice transforms into cider, Starcut Ciders has transformed from a fledgling brand to the third largest cider maker in the mitten state. So today, we’re taking time to celebrate our accomplishments and look forward to years of cider making in Northern Michigan to come. Join us at the Short’s Brewing Company pub today (February 25th) from 11:00 am – 11:59 pm as we raise a glass of bubbly cider to the future of Starcut! We’ll have 10 Starcut Ciders on tap, bottles of Erraticus Elita ($18.00 per bottle, no bottle limit), new Starcut Ciders merch, and live music by Turbo Pup at 8:30 pm. We hope to see you here!

Hump Day Bareback (and Hot Loins)

Hump Day Bareback (and Hot Loins)

February is here and you know what that means,
It’s time for a beer that makes you weak in the knees.

This year’s a little different, we doubled our efforts,
So you and your sweetie can have two fermented beverages.

We’ve brewed a two pack filled with one beer and one cider,
Made with aphrodisiacs, they’re sure to excite (him or) her.

Hot Loins 2.0,  is sinfully delicious,
Paired with Bareback from Starcut Ciders, you’ll be feeling amorous.  

Honey, passion flower, rose hips, and vanilla,
These ingredients constitute some romantic beverages that are killa’.

44 ounces for only $19.99,
This Yours and Mine two pack is simply sublime.

Love is blind (or at least a little blurry),
Pick up a two pack for your sweetie, get to Short’s Mart or the pub  in a hurry!

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

January in Northern Michigan has us dreaming of warmer days. So much so, that we timed the release of our next wild cider with this dark and gloomy Friday. Fermented with Northern Michigan apples and aged on lemon zest, our first Erraticus release of 2017 has us feeling feisty, funky, and just a little bit zesty!

 

Erraticus 8 is a wild cider aged on lemon zest. Straw-colored and slightly hazy, the eighth cider in our Erraticus series has scents and flavors reminiscent of a Farmhouse-Style cider. Scents of funk, apple, and lemon are complemented by a flavors that are tart, zesty, and funky. Erraticus 8 is very refreshing and finishes both dry and crisp.

 

On sale now at Short’s Brewing Company and Short’s Mart in Bellaire, MI, you can take home 750 mL of the good stuff for only $11.00. Try it on tap for a limited time only or pop a selection of available Erraticus bottles at your table (Erraticus 1, Erraticus 5, Erraticus 6, and Erraticus 7). No matter how you choose to imbibe, we guarantee Erraticus 8 will have you feeling warm, sunny, and mighty fine.

Now Hiring in Bellaire: Short’s Mart Sales Associate

Now Hiring in Bellaire: Short’s Mart Sales Associate

Have a passion for retailing awesome products? Short’s Mart — our very own “brewtique” located two doors down from our Pub in Bellaire, Michigan — now has an opening for a full-time Sales Associate. This is an opportunity to join a culture of passion, creativity, and a love for Michigan craft beer and the outdoor lifestyle we live and breathe, and put your merchandising skills to the test.

The Sales Associate is responsible for customer service, merchandising, and general tidiness of Short’s Mart during hours of operation. The Sales Associate greets each customer and learn their wants and needs to help create a stellar and fun shopping experience. Daily responsibilities include assisting in receiving, sorting, inventorying, unpacking, and attaching price tags on merchandise, folding and displaying merchandise, recommending and locating merchandise based on the customer’s desires, and performing sales transactions. Sales Associates must be experts on Short’s and Starcut Ciders’ culture, merchandise, and beer/cider. They must possess over-the-top customer service skills, be able to use a point-of-sale (POS) system, including the use of iPads, and be able to read/write emails and utilize math skills to accurately take money and give proper change.

The Sales Associate position at Short’s Mart is an at-will, full-time, year-round, hourly position and is located in downtown Bellaire, Michigan. Weekend shifts and availability to work during busy and holiday seasons is a must. Full-time Sales Associates will have access to health, dental, and vision benefits; a 401(k) with employer match; Health & Wellness and equipment allowances; an awesome employee discount; and more! As alcoholic beverages are sold at Short’s Mart, applicants must be 21 years of age.

If you want to join our Awesome-Hungry retail team at Short’s Mart, submit your resume and apply here! Applications must be submitted by January 20th in order to be considered