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Blog : Starcut News

Short’s Brewing Co brands announce distribution expansion into five states

Elk Rapids, Mich. – ​Short’s Brewing Co, along with sister brands Starcut Ciders and Beaches Hard Seltzer are taking their bevrolution on the road and are now available in five additional states. Tennessee, New York, New Jersey, Rhode Island, and Massachusetts have all received shipments from the brands this month.

Distribution out of their home-state of Michigan began in 2016, and started with the Midwest region, including Indiana, Illinois, Ohio and Wisconsin. Colorado quickly followed at the end of 2016. Florida was added in 2018 and a relaunch of Philadelphia, Pennsylvania at the beginning of 2020.

See below for an outline of brand availability by state:

Massachusetts—Starcut Cider & Beaches Hard Seltzer, distributed by ​Atlantic Beverage Distributors.

New Jersey—Starcut Cider, distributed by ​Cape Beverage Distributing​.

New York—Short’s Brewing Co Flagship brands (Soft Parade, Local’s Light, and Huma Lupa Licious) plus Starcut Ciders & Beaches Hard Seltzer, distributed by ​S.K.I. Beer.

Rhode Island—Starcut Cider & Beaches Hard Seltzer, also distributed by ​Atlantic Beverage Distributors.

Tennessee—Starcut Cider & Beaches Hard Seltzer, distributed by ​Tennessee Craft Distributors.

“​This is a very exciting time for all three of our brands and for our company.” Said Pauline Knighton-Prueter, CSO of Short’s Brewing Co. “We’ve had a ton of demand from these regions, and we’ve been working on this increased footprint for a while. With on- and off-prem accounts opening back up, it’s a perfect time to share our brands with a larger audience and our distributor partners are awesome and ready to rock.”

So, what’s next for Short’s Brewing Co brands?

“The only thing constant around here is change, we hope to bring even more states online this fall!”

Starcut Ciders announce distribution expansion into New Jersey

Elk Rapids, Mich. – ​Starcut Ciders, a division of Short’s Brewing Company, is arriving on New Jersey store shelves this week. Distributed by ​Cape Beverage Distributing​ out of ​New Jersey​, this is the tenth state to receive shipments of the Northern Michigan brand.

“I’ve always admired Short’s,” says Cape Beverage CEO Ryan Krill. “On trips to Michigan to visit my wife’s family, I’ve had the chance to become very familiar with their brand and have been impressed with all of their products. In addition, I’ve come to know their CEO, Scott Newman-Bale, rather well from our work together on the Brewers Association’s Government Affairs Committee. I respect his business sense, I love everything they make, and I’m proud that Starcut Ciders has decided to partner with Cape Beverage on their strategic launch into New Jersey.”

Starcut Cider​ was originally introduced at Short’s pub in late 2014. Starcut Ciders was born out of a passion to create high quality and innovative hard cider that focused on the flavor produced by real ingredients. It is brewed with apples from their home state of Michigan without backsweetening, so any sweetness comes directly from the apples. Short’s began distribution of this new division in 2015.

Starcut Ciders will begin distribution with three flagship varieties; ​Octorock​, a semi-sweet hard cider, ​Pulsar​, a dry hard cider, and ​Mosa​, a mimosa inspired cider, and a variety pack that features the three flagships, plus one rotating seasonal flavor.

“Starcut Ciders is a great brand for us to get our feet wet in the cider market,” says Cape Beverage Director of Sales Bill Zaninelli. “Cape Beverage has a strong sales team that expects Starcut Ciders to do well, particularly their variety 12-pack. Three cans of four different ciders: Octorock, Pulsar, and Mosa—all of which we’ll be carrying separately—and a surprise, seasonal variant. We’re excited to see this well-respected cider in the New Jersey market. Furthermore, Short’s has a strong team, fully prepared for entrance into their tenth state. We expect this to be a well-balanced partnership.”

Cape Beverage Distributing grew from a desire to self-distribute, and has since become a great resource for brands like Starcut Ciders.

“Cape Beverage Distributing is a great fit for our brands” says ​Pauline Knighton-Prueter, CSO at Short’s​. “From the day we met with Cape Beverage to discuss a possible launch, I knew they were a well-organized and -focused team that would put attention and dedication to a brand launch as well as continue to focus on sustainable growth. We know our products are in good hands and are excited to grow with the team and company.”

Starcut Ciders & Beaches Hard Seltzer announce distribution expansion into Tennessee

Elk Rapids, Mich. – Starcut Ciders and Beaches Hard Seltzer, two separate divisions of Short’s Brewing Company, are now available in Tennessee for purchase. Distributed by Tennessee Craft Distributors (TCD) out of Murfreesboro, Tennessee, this is the ninth state to receive shipments of these Northern Michigan brands.

 

We started as beer distributors, and have been continually impressed with the creativity of the next generation of craft beverages. We’re excited to bring Starcut and Beaches to the Nashville market and believe the brands align with our ethos of growing brands, retailers, and relationships by delivering liquid art.” Says Ed Muranyi, owner and head beer dude of TCD.

 

Starcut Cider was originally introduced at Short’s pub in late 2014. Starcut Ciders was born out of a passion to create high quality and innovative hard cider that focused on the flavor produced by real ingredients. It is brewed with apples from their home state of Michigan without backsweetening, so any sweetness comes directly from the apples. Short’s began distribution of this new division in 2015.

 

Starcut Ciders will begin distribution with three flagship varieties; Octorock, a semi-sweet hard cider, Pulsar, a dry hard cider, and M osa, a mimosa inspired cider, and a variety pack that features the three flagships, plus one rotating seasonal flavor.

 

Beaches Hard Seltzer was introduced in October of 2019. The brewery approached making hard seltzer with a focus on manipulating ingredients and the process, producing something unique that pushes the flavors and boundaries of the category with their cocktail-inspired variety pack, which includes mojito, margarita, paloma, and piña colada hard seltzers.

 

Beaches Hard Seltzer will begin distribution with this cocktail-inspired variety pack.

 

Tennessee Craft Distributors (TCD) grew out of a passion for beer and is on a mission to provide the American consumer diverse choices when it comes to beverages.

 

“TCD is a great fit for our brands” says Pauline Knighton-Prueter, CSO at Short’s. “We’re excited to have such a great partner in the Nashville area who specializes in smaller craft brands like ours and is dedicated to helping us succeed! We know our products are in good hands.”

Short’s Brewing Co, Starcut Ciders, and Beaches Hard Seltzer announce distribution expansion into New York City & Long Island

Short’s Brewing Co along with Starcut Ciders, and Beaches Hard Seltzer, is now available in New York City and Long Island for purchase. Distributed by S.K.I Beer Distributors, based out of Brooklyn, New York is the tenth state to receive shipments of the Northern Michigan brands.

Founded in 1987 by Ralph Mauriello and Charlie Yim, S.K.I. Beer has grown from 10 employees to over 250. They pride themselves on a hands-on approach to sales and their deep relationships with accounts in their region.

“The S.K.I. approach to brand building and their deep knowledge of New York and the surrounding boroughs was what initially sparked our interest in partnering with their team, as well as their focus on craft brands.” Said Pauline Knighton-Prueter, CSO at Short’s. “The SKI leadership team is enthusiastic, focused, and well organized. East coast distribution is new for us, but we are in good hands with the SKI team and we are ready for this adventure!”

At first, the plan is to release flagship products to market, and bring in specialty and seasonal beers and ciders over time.

“Initially, we need to build consumer trust. We’ve found that the best way to do that is to focus our flagship offerings because of their year-round availability.” Knighton-Prueter remarked.

That means starting in July, New Yorkers will be able to find Local’s Light American Lager, Huma Lupa Licious IPA, and Soft Parade fruit ale from the Short’s beer line along with Starcut Cider’s Pulsar, Octorock, and Mosa, and a cocktail-inspired hard seltzer variety pack which features flavors like Mojito and Piña Colada from the hard seltzer brand Beaches.

“We think these products are a perfect fit for our market, New Yorkers love craft. At its price point, Local’s Light is a home run for anyone with a macro-domestic lager line and the Mosa cider is a no brainer for anyone serving Mimosas. Beaches Hard Seltzer will be our exclusive seltzer offering for Long Island, and with summer heating up the timing couldn’t be better. The Short’s team is making our jobs very easy.” said Paul Catalano, General Manager of Off Premise for S.K.I. Beer Distributors.

It’s Immortal Jelly Time

It’s Immortal Jelly Time

Northern Michigan is finally starting to thaw, and what better way to celebrate than with a berry filled concoction perfect for spring! Making its third appearance on the Starcut seasonal rotation, this cider is more than a little brother Short’s Soft Parade. With its own devoted following, we’re excited for Immortal Jelly to return to store shelves for Starcut lovers near and far!

 

Immortal Jelly (5.2% ABV)  is a semi-dry Fruit Cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

 

Both kegs and six packs are now headed throughout the Great Lakes Region and Colorado!

Every season is Squishy season

Every season is Squishy season

We’ll admit, when we released our first bottles of Starcut Ciders, it was hard to decide which ciders we wanted to share with the world. We knew we wanted something dry and refreshingly simple, so Pulsar made the cut. Then we wanted something for those seeking the sweeter side of cider, so Octorock became our second flagship. Finally, we added Squishy, a semi-sweet Fruit Cider made with Michigan apples and cherries to the mix as a seasonal to highlight the amazing fruit grown right here in Michigan. Squishy season came and went, but once it was gone we couldn’t help by yearn for this delicious cider. Luckily, you all agreed and the demand for Squishy was clear. We’re excited to announce that for 2018 Squishy will be joining our lineup as a year round flagship!

Squishy (6.3% ABV) is a semi-sweet Fruit Cider fermented with Michigan apples, Northern Michigan Balaton and Montmorency tart cherries, and English Cider yeast. Ruby red in color with appealing sweet aromatics, this cider’s initial flavors of dark fruit shift toward a bold tartness that dries the palate between tastes.

Look for six packs of Squishy to begin hitting store shelves throughout our distribution footprint starting this week and enjoy Squishy season, every season.

Find Starcut Ciders near you here.

Pulsar cans are here!

Pulsar cans are here!

Who said cider isn’t for the adventurous? We’ve been hitting the trails, beach, and wilderness with cans of Octorock for some time, but now it’s time for the dry cider lover to have their moment. Pulsar, our flagship Semi-Dry Modern Cider is now available in cans throughout Michigan.

Pulsar (6.4% ABV)  is a semi-dry Modern Cider fermented with Michigan apples and Pinot Noir yeast. Golden in color, Pulsar has soft fruit and white wine-like aromas. Mildly acidic, this cider has a bright and tangy sweetness that dries the palate before a clean and crisp finish.

So this winter season get out there are enjoy the wild outdoors with a can of Pulsar in hand. Don’t fret though if you’re dreaming of hot summer days with can of crisp cider in your favorite koozie, because these cans are here for the long haul.

Find Starcut Ciders near you using our locator.

Traverse City Cider Week 2017

Traverse City Cider Week 2017

Nothing gets us more excited than the changing leaves, getting into our flannels, checking out a pumpkin patch, and enjoying the bounty of a new harvest in the orchards surrounding us. In celebration of this magical time, the Michigan Cider Association is hosting their 3rd Annual Traverse City Cider Week. With events aplenty, and tons of special ciders and perries, it’s one of the best weeks to get out and enjoy the tastiest ciders Michigan has to offer. Check out a full list below of where you can find Starcut Ciders this week!

 

Cider & Sausage Salon
Sunday, October 15th
1:00 pm – 5:00 pm
Timber Ridge Resort, Traverse City, MI

Perry Apple Seed Cider Flow
Monday, October 16th – Saturday, October 21st

Erraticus in the Wild – Traverse City Cider Week Edition
Monday, October 16th – Saturday, October 21st

Pop Up Cider Mill at The Shed
Thursday, October 19th
4:00 – 7:00 pm
The Shed Beer Garden, Traverse City, MI

Cider & Spirit Remix – Taproot Cider House
Friday, October 20th
6:00 pm – 8:00 pm
Taproot Cider House, Traverse City, MI

The Blue Goat Free Tasting
Friday, October 20th
1:00 – 3:00 pm
The Blue Goat, Traverse City, MI

Anderson’s Market Free Tasting
Saturday, October 21st
2:00 – 5:00 pm
Anderson’s Market, Glen Arbor, MI

Starcut Ciders Announces Erraticus in the Wild

Starcut Ciders Announces Erraticus in the Wild

Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company dedicated to fermenting Northern Michigan hard ciders announces Erraticus in the Wild; a series of on and off premise events showcasing the company’s rare, barrel aged and wild ciders, Erraticus.

Taking place on June 1st, 2017, Erraticus in the Wild events will be hosted throughout Short’s and Starcut’s mid-west distribution footprint.  It will be the first time Erraticus ciders will be available for sale in bottles outside the Short’s Brewing Company pub in Bellaire, MI.  

All Erraticus in the Wild events will feature Erraticus 10. Released in honor of Erraticus in the Wild day, Erraticus 10 is a wild cider fermented with peach and cranberry and aged in red wine barrels. Additional Starcut Ciders, including flagships Pulsar and Octorock, as well as current seasonal, Immortal Jelly, will be available at many event locations.

Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!