Blog : Starcut News

It’s Immortal Jelly Time

It’s Immortal Jelly Time

Northern Michigan is finally starting to thaw, and what better way to celebrate than with a berry filled concoction perfect for spring! Making its third appearance on the Starcut seasonal rotation, this cider is more than a little brother Short’s Soft Parade. With its own devoted following, we’re excited for Immortal Jelly to return to store shelves for Starcut lovers near and far!

 

Immortal Jelly (5.2% ABV)  is a semi-dry Fruit Cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

 

Both kegs and six packs are now headed throughout the Great Lakes Region and Colorado!

Every season is Squishy season

Every season is Squishy season

We’ll admit, when we released our first bottles of Starcut Ciders, it was hard to decide which ciders we wanted to share with the world. We knew we wanted something dry and refreshingly simple, so Pulsar made the cut. Then we wanted something for those seeking the sweeter side of cider, so Octorock became our second flagship. Finally, we added Squishy, a semi-sweet Fruit Cider made with Michigan apples and cherries to the mix as a seasonal to highlight the amazing fruit grown right here in Michigan. Squishy season came and went, but once it was gone we couldn’t help by yearn for this delicious cider. Luckily, you all agreed and the demand for Squishy was clear. We’re excited to announce that for 2018 Squishy will be joining our lineup as a year round flagship!

Squishy (6.3% ABV) is a semi-sweet Fruit Cider fermented with Michigan apples, Northern Michigan Balaton and Montmorency tart cherries, and English Cider yeast. Ruby red in color with appealing sweet aromatics, this cider’s initial flavors of dark fruit shift toward a bold tartness that dries the palate between tastes.

Look for six packs of Squishy to begin hitting store shelves throughout our distribution footprint starting this week and enjoy Squishy season, every season.

Find Starcut Ciders near you here.

Pulsar cans are here!

Pulsar cans are here!

Who said cider isn’t for the adventurous? We’ve been hitting the trails, beach, and wilderness with cans of Octorock for some time, but now it’s time for the dry cider lover to have their moment. Pulsar, our flagship Semi-Dry Modern Cider is now available in cans throughout Michigan.

Pulsar (6.4% ABV)  is a semi-dry Modern Cider fermented with Michigan apples and Pinot Noir yeast. Golden in color, Pulsar has soft fruit and white wine-like aromas. Mildly acidic, this cider has a bright and tangy sweetness that dries the palate before a clean and crisp finish.

So this winter season get out there are enjoy the wild outdoors with a can of Pulsar in hand. Don’t fret though if you’re dreaming of hot summer days with can of crisp cider in your favorite koozie, because these cans are here for the long haul.

Find Starcut Ciders near you using our locator.

Traverse City Cider Week 2017

Traverse City Cider Week 2017

Nothing gets us more excited than the changing leaves, getting into our flannels, checking out a pumpkin patch, and enjoying the bounty of a new harvest in the orchards surrounding us. In celebration of this magical time, the Michigan Cider Association is hosting their 3rd Annual Traverse City Cider Week. With events aplenty, and tons of special ciders and perries, it’s one of the best weeks to get out and enjoy the tastiest ciders Michigan has to offer. Check out a full list below of where you can find Starcut Ciders this week!

 

Cider & Sausage Salon
Sunday, October 15th
1:00 pm – 5:00 pm
Timber Ridge Resort, Traverse City, MI

Perry Apple Seed Cider Flow
Monday, October 16th – Saturday, October 21st

Erraticus in the Wild – Traverse City Cider Week Edition
Monday, October 16th – Saturday, October 21st

Pop Up Cider Mill at The Shed
Thursday, October 19th
4:00 – 7:00 pm
The Shed Beer Garden, Traverse City, MI

Cider & Spirit Remix – Taproot Cider House
Friday, October 20th
6:00 pm – 8:00 pm
Taproot Cider House, Traverse City, MI

The Blue Goat Free Tasting
Friday, October 20th
1:00 – 3:00 pm
The Blue Goat, Traverse City, MI

Anderson’s Market Free Tasting
Saturday, October 21st
2:00 – 5:00 pm
Anderson’s Market, Glen Arbor, MI

Starcut Ciders Announces Erraticus in the Wild

Starcut Ciders Announces Erraticus in the Wild

Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company dedicated to fermenting Northern Michigan hard ciders announces Erraticus in the Wild; a series of on and off premise events showcasing the company’s rare, barrel aged and wild ciders, Erraticus.

Taking place on June 1st, 2017, Erraticus in the Wild events will be hosted throughout Short’s and Starcut’s mid-west distribution footprint.  It will be the first time Erraticus ciders will be available for sale in bottles outside the Short’s Brewing Company pub in Bellaire, MI.  

All Erraticus in the Wild events will feature Erraticus 10. Released in honor of Erraticus in the Wild day, Erraticus 10 is a wild cider fermented with peach and cranberry and aged in red wine barrels. Additional Starcut Ciders, including flagships Pulsar and Octorock, as well as current seasonal, Immortal Jelly, will be available at many event locations.

Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

Now Hiring in Bellaire: Short’s Mart Sales Associate

Now Hiring in Bellaire: Short’s Mart Sales Associate

Have a passion for retailing awesome products? Short’s Mart — our very own “brewtique” located two doors down from our Pub in Bellaire, Michigan — now has an opening for a full-time Sales Associate. This is an opportunity to join a culture of passion, creativity, and a love for Michigan craft beer and the outdoor lifestyle we live and breathe, and put your merchandising skills to the test.

The Sales Associate is responsible for customer service, merchandising, and general tidiness of Short’s Mart during hours of operation. The Sales Associate greets each customer and learn their wants and needs to help create a stellar and fun shopping experience. Daily responsibilities include assisting in receiving, sorting, inventorying, unpacking, and attaching price tags on merchandise, folding and displaying merchandise, recommending and locating merchandise based on the customer’s desires, and performing sales transactions. Sales Associates must be experts on Short’s and Starcut Ciders’ culture, merchandise, and beer/cider. They must possess over-the-top customer service skills, be able to use a point-of-sale (POS) system, including the use of iPads, and be able to read/write emails and utilize math skills to accurately take money and give proper change.

The Sales Associate position at Short’s Mart is an at-will, full-time, year-round, hourly position and is located in downtown Bellaire, Michigan. Weekend shifts and availability to work during busy and holiday seasons is a must. Full-time Sales Associates will have access to health, dental, and vision benefits; a 401(k) with employer match; Health & Wellness and equipment allowances; an awesome employee discount; and more! As alcoholic beverages are sold at Short’s Mart, applicants must be 21 years of age.

If you want to join our Awesome-Hungry retail team at Short’s Mart, submit your resume and apply here! Applications must be submitted by January 20th in order to be considered

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.

Regularly distributed in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, the company has sold approximately 315,000 liters or 2,700 barrels of hard cider in 2016. According to Short’s CEO and Creative Engineer, Joe Short “We are thrilled to have created a locally grown brand that’s connecting with consumers in Michigan and throughout the Midwest. Between artwork by the legendary Don Pendleton and the well balanced and unique ciders crafted by our team, we’ve found a winning combination.”

According to the company’s Head Cider Maker, Tony Hansen, cider fans have much to look forward to in the years to come. “We have a lot of exciting cider projects happening soon including a bottled sparkling cider to be released at our Starcut Ciders Celebration (February 25th, 2017), a new fruit cider, and a handful of experimental ciders. We also plan to increase our number of Erraticus wild cider and barrel aged offerings in the new year.”

In 2017 the company will continue to distribute flagship ciders Octorock (semi-sweet) and Pulsar (semi-dry) and three seasonal varieties; Immortal Jelly, Squishy, and Phuzz. In addition to the ciders distributed by Starcut, the company will continue to bottle their Erraticus Series. Erraticus is a series of rare, small batch, wild ciders fermented with apples sourced from Northern Michigan orchards. Erraticus 5 and Erraticus 6 are currently available for sale at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI. Erraticus 7, a spruce cider, will be released later this season.