Blog : Starcut News

Starcut Ciders Announces Erraticus in the Wild

Starcut Ciders Announces Erraticus in the Wild

Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company dedicated to fermenting Northern Michigan hard ciders announces Erraticus in the Wild; a series of on and off premise events showcasing the company’s rare, barrel aged and wild ciders, Erraticus.

Taking place on June 1st, 2017, Erraticus in the Wild events will be hosted throughout Short’s and Starcut’s mid-west distribution footprint.  It will be the first time Erraticus ciders will be available for sale in bottles outside the Short’s Brewing Company pub in Bellaire, MI.  

All Erraticus in the Wild events will feature Erraticus 10. Released in honor of Erraticus in the Wild day, Erraticus 10 is a wild cider fermented with peach and cranberry and aged in red wine barrels. Additional Starcut Ciders, including flagships Pulsar and Octorock, as well as current seasonal, Immortal Jelly, will be available at many event locations.

Erraticus in the Wild events will be held at Horrock’s Farm Market, Lansing, MI; Soup Spoon Cafe, Lansing, MI; The Beverage Company, Traverse City, MI; Taproot Cider House, Traverse City, MI; White’s Party Store, Marquette, MI; Stucko’s Pub and Grill, Marquette, MI; Oliver T’s Market, Grand Blanc, MI; HopCat, Kalamazoo, MI; 8 Degrees Plato, Ferndale, MI; 8 Degrees Plato, Detroit MI; Beer Grotto, Ann Arbor, MI; The Michigan Taproom at Stardust Lanes, Saginaw, MI; The Open Bottle, Tinley Park, IL; Trixie’s Liquor, Madison, WI; The Koelschip, Indianapolis, IN; and Banter, Cleveland, OH

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

Now Hiring in Bellaire: Short’s Mart Sales Associate

Now Hiring in Bellaire: Short’s Mart Sales Associate

Have a passion for retailing awesome products? Short’s Mart — our very own “brewtique” located two doors down from our Pub in Bellaire, Michigan — now has an opening for a full-time Sales Associate. This is an opportunity to join a culture of passion, creativity, and a love for Michigan craft beer and the outdoor lifestyle we live and breathe, and put your merchandising skills to the test.

The Sales Associate is responsible for customer service, merchandising, and general tidiness of Short’s Mart during hours of operation. The Sales Associate greets each customer and learn their wants and needs to help create a stellar and fun shopping experience. Daily responsibilities include assisting in receiving, sorting, inventorying, unpacking, and attaching price tags on merchandise, folding and displaying merchandise, recommending and locating merchandise based on the customer’s desires, and performing sales transactions. Sales Associates must be experts on Short’s and Starcut Ciders’ culture, merchandise, and beer/cider. They must possess over-the-top customer service skills, be able to use a point-of-sale (POS) system, including the use of iPads, and be able to read/write emails and utilize math skills to accurately take money and give proper change.

The Sales Associate position at Short’s Mart is an at-will, full-time, year-round, hourly position and is located in downtown Bellaire, Michigan. Weekend shifts and availability to work during busy and holiday seasons is a must. Full-time Sales Associates will have access to health, dental, and vision benefits; a 401(k) with employer match; Health & Wellness and equipment allowances; an awesome employee discount; and more! As alcoholic beverages are sold at Short’s Mart, applicants must be 21 years of age.

If you want to join our Awesome-Hungry retail team at Short’s Mart, submit your resume and apply here! Applications must be submitted by January 20th in order to be considered

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders Celebrates Two Years and Gains Title of 3rd Largest Cider Maker in MI

Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.

Regularly distributed in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, the company has sold approximately 315,000 liters or 2,700 barrels of hard cider in 2016. According to Short’s CEO and Creative Engineer, Joe Short “We are thrilled to have created a locally grown brand that’s connecting with consumers in Michigan and throughout the Midwest. Between artwork by the legendary Don Pendleton and the well balanced and unique ciders crafted by our team, we’ve found a winning combination.”

According to the company’s Head Cider Maker, Tony Hansen, cider fans have much to look forward to in the years to come. “We have a lot of exciting cider projects happening soon including a bottled sparkling cider to be released at our Starcut Ciders Celebration (February 25th, 2017), a new fruit cider, and a handful of experimental ciders. We also plan to increase our number of Erraticus wild cider and barrel aged offerings in the new year.”

In 2017 the company will continue to distribute flagship ciders Octorock (semi-sweet) and Pulsar (semi-dry) and three seasonal varieties; Immortal Jelly, Squishy, and Phuzz. In addition to the ciders distributed by Starcut, the company will continue to bottle their Erraticus Series. Erraticus is a series of rare, small batch, wild ciders fermented with apples sourced from Northern Michigan orchards. Erraticus 5 and Erraticus 6 are currently available for sale at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI. Erraticus 7, a spruce cider, will be released later this season.

We’re headed west with Short’s for Colorado Events!

We’re headed west with Short’s for Colorado Events!

Are you ready Colorado? The Short’s and Starcut crew is headed west! We’re on our way to the rocky mountain state for three days of special Short’s brew and Starcut Ciders events leading up to the biggest, bestest beer festival of all, the Great American Beer Festival.

Short’s brews will be showcased alongside Starcut Ciders at a series of tap events. A limited supply of bottled beers is being shipped across the U.S. for sale in CO. Starcut Ciders are now available in bottle and on tap year round in Colorado.

Check out all the details below!

Events

Monday, October 3rd, 2016

Black Bottle Brewery
6:00 pm – 8:00 pm
1611 S College Ave., Suite 1609
Fort Collins, CO 80525

Tuesday, October 4th, 2016

FATE Brewing Company
5:30 pm – 8:00 pm
1600 38th St.,
Boulder, CO 80301

Back Country Pizza & Tap House
5:00 pm – 8:00 pm
Boulder, CO 80302

Wednesday, October 5th, 2016

Finley’s Pub
6:00 pm – 8:00 pm
375 South Pearl St.,
Denver, CO 80209

Falling Rock Tap House
10:00 pm
1919 Blake St.,
Denver, CO 80202

 

Short’s Brewing Co. Announces Short’s & Starcut Ciders CO Events

Short’s Brewing Co. Announces Short’s & Starcut Ciders CO Events

Elk Rapids, Mich. – Short’s Brewing Company announces it will host a string of events to take place in Colorado in the days leading up to the 2016 Great American Beer Festival. These events will feature their hard cider brand, Starcut Ciders, as well as Short’s beers, which are not regularly distributed outside of the Midwest.

Starcut Ciders is a division of Short’s Brewing Company. Originally introduced at Short’s Bellaire pub in 2014, Starcut Ciders was born out of a desire to celebrate the bounty of Michigan orchards. Short’s began distribution of Starcut Ciders in Michigan in 2015. In early 2016, Short’s announced it would begin regular distribution of Short’s brews and Starcut Ciders outside the state of Michigan for the first time. The company began distributing cider in Colorado in March of this year.

Short’s Partner, Scott Newman-Bale is excited to be returning to Colorado for the events leading up to GABF. “We’re thrilled to be able to make the trip out west. We’ve only been distributing our ciders for a number of months in Colorado, so we’re still becoming acquainted with the market. It’s very exciting to be in the field to help introduce new craft lovers to Starcut and give them a glimpse into the world of Short’s.”

The events will take place at Black Bottle Brewery in Fort Collins on Monday, October 3rd, at FATE Brewing Company and Back Country Pizza & Tap House in Boulder on Tuesday, October 4th, and at Finley’s Pub and Falling Rock Tap House in Denver on Wednesday, October 5th. Short’s Flagship brews, Soft Parade and Huma Lupa Licious, as well as their current variety pack will be available in bottles at retail accounts. Additional specialty varieties will be available on tap at all events. Starcut Ciders Octorock, Pulsar, and Phuzz will be also available. Joe Short and members of the Short’s team will be on hand for each event.   

Starcut Ciders is distributed by Elite Brands of Colorado. According to the distributor, “GABF is an exciting week for us.  We’re thrilled to welcome the Starcut Ciders & Short’s Brewing team back to Colorado and to showcase these two great Michigan brands throughout the week!”

For more information about Short’s Brewing Company please visit www.shortsbrewing.com.

Starcut Ciders Official, Official Colorado Launch Events

Starcut Ciders Official, Official Colorado Launch Events

We know you’ve probably already seen our ciders in stores and on tap around the beautiful state of Colorado and we hope you’ve had a chance to give ‘em a taste. But now, we’re ready to celebrate with official launch events taking place this week. Join us in celebrating Starcut Ciders distribution in Colorado at tap features in Ft. Collins, Lakewood, and Denver. Get the details below and come thirsty!

Tuesday, June 21st  
Black Bottle Brewery Tap Feature
5:00 pm – 7:00 pm
1611 S. College Ave Ft. Collins, CO

Wednesday, June 22nd
World of Beer Tap Feature
4:00 pm
921 Pearl St, Boulder, Colorado 80302

Thursday, June 23rd
First Draft Tap Feature
4:00 pm – 6:00 pm
1309 26th St. Denver, CO

Bringing Home Hardware from GLINTCAP 2016

Bringing Home Hardware from GLINTCAP 2016

The Great Lakes International Cider and Perry Competition comes but once a year and this year she was pretty good to us. We spent some time in Grand Rapids sharing Starcut, tasting ciders, hanging out with fellow cider makers, and even earning a few medals. In fact, we’ll be looking for a place to hang nine new medals this week as we took home five silver and four bronze!

The best news? Many of these ciders are currently available in bottles. In fact, Erraticus 1 – Erraticus 4 are now for sale at the pub and Short’s Mart, Pulsar and Squishy are currently available in bottles and kegs, and Octorock can be found on tap, in bottles, and in cans. Cider on the beach anyone?

Check out the list below for our cider award details.

New World Cider – Modern
Octorock, silver
Izabella, bronze
Pulsar, bronze

Fruit Cider
Erraticus #3, silver
Erraticus #4, silver,
Squishy, silver

Hopped / Herbal Cider
Olly Spexx, bronze

Wood Aged Cider and Perry
Erraticus #2, silver
Erraticus #1, bronze

Looking for more information about GLINTCAP? Check out glintcap.org.