Introducing Immortal Jelly

Introducing Immortal Jelly

Introducing Immortal Jelly

Many of you may know our sister brand, Short’s Brewing Company, brews and bottles one of the most delectable beers out there: Soft Parade. Well, we hoped that maybe those juicy berries would be just as tasty in a cider too. We brewed, and (taste) tested and determined this to be absolutely correct. And thus, Immortal Jelly was born! Today, we’re happy to introduce the long-awaited, berry filled, semi-dry Immortal Jelly to cider lovers in Michigan and beyond.

Immortal Jelly (5.1 % ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Evoking only the most treasured of summertime memories, Immortal Jelly is the perfect cider to sip post swimming, sunbathing, snoozing, or snacking. Just in time for the holiday weekend, our newest bottled cider is now available in Michigan. Out of state fans, look for Immortal Jelly in Colorado, Wisconsin, Illinois, Indiana, and Ohio very soon.

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