We are so excited to say that Short’s Brewing Company is about to turn 13irteen! To celebrate this momentous occasion, we’ll be gathering all of our caring hands and transforming the streets of Bellaire into a whole block of handmade awesome with Short’s brews, Starcut Ciders, live music, and scrumptious local foods. So don’t just sit there, care, care, CARE! April 29th is just over the rainbowWe are so excited to say that Short’s Brewing Company is about to turn 13irteen! To celebrate this momentous occasion, we’ll be gathering all of our caring hands and transforming the streets of Bellaire into a whole block of handmade awesome with Short’s brews, Starcut Ciders, live music, and scrumptious local foods. So don’t just sit there, care, care, CARE! April 29th is just over the rainbow
Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.
Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.
Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.
Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.
According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”
Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.
Indianapolis Short’s on the Road Tour Schedule
Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)
Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm
Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm
Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm
Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm
Big Woods Tap Takeover
Elk Rapids, Mich. – Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.
Prolonged Enjoyment (3.5% ABV – 45 IBU) is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.
Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.
Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.
We’re celebrating another year of cider making in Northern Michigan with our 2nd Annual Starcut Ciders Celebration! Taking place at the Short’s Brewing Company pub in Bellaire, MI on February 25th, 2017, we’ll be taking over 10 taps and pouring a variety of our ciders. Cider taps will start flowing at 11:00 am with music by Turbo Pup beginning at 8:30 pm.
To commemorate the occasion, we’ll be releasing the 9th cider in our Erraticus series, Erraticus Elita. Erraticus Elita is a bottle conditioned sparkling blend of barrel aged wild ciders. Additional bottles of previous Erraticus releases and Starcut Ciders merchandise will be available for purchase at the pub and Short’s Mart.
In true Starcut fashion, we encourage you to don your favorite plaid shirt for your trip to the pub. Mark your calendar and be sure to join us for a night of Starcut fun!
In the summer of 2014, our Head Cider Maker Tony & co. set out to launch Starcut Ciders. From name (anybody ever hear of “Zeus’s Juices”?) to logo and apple blends, we knew we had something good on our hands. Something that if carefully crafted would serve to afford our crew a new avenue for creativity in fermentation and to showcase the beauty of our home in Northern Michigan.
Fast forward 2+ years and you’ll see, a lot has changed. From a growth in distribution, to cans (hello Octorock at the beach) and the introduction of three seasonal ciders (Phuzz, Immortal Jelly, and Squishy), we’ve transformed into the Starla driving, Erraticus lovin’, space creature digging company you see today.
Which brings us to the inspiration behind our latest release, Elita. Inspired by a blend of five unique barrel aged ciders and the notion that our beloved Starla would make a fantastic Transformer, Erraticus Elita is a sparkling, bottle conditioned blend of barrel aged ciders. Bright and rose-colored with plentiful effervescence, this sparkling cider has a complex aroma of oak, apple, and farmhouse funk with just a hint of currant. Upon first sip, a rush of carbonation cleanses the pallet. Meticulously blended flavors of apple, tart currant, oak, and funk work together harmoniously. Like any sparkling wine, Erraticus Elita is best served chilled.
Like juice transforms into cider, Starcut Ciders has transformed from a fledgling brand to the third largest cider maker in the mitten state. So today, we’re taking time to celebrate our accomplishments and look forward to years of cider making in Northern Michigan to come. Join us at the Short’s Brewing Company pub today (February 25th) from 11:00 am – 11:59 pm as we raise a glass of bubbly cider to the future of Starcut! We’ll have 10 Starcut Ciders on tap, bottles of Erraticus Elita ($18.00 per bottle, no bottle limit), new Starcut Ciders merch, and live music by Turbo Pup at 8:30 pm. We hope to see you here!
February is here and you know what that means,
It’s time for a beer that makes you weak in the knees.
This year’s a little different, we doubled our efforts,
So you and your sweetie can have two fermented beverages.
We’ve brewed a two pack filled with one beer and one cider,
Made with aphrodisiacs, they’re sure to excite (him or) her.
Honey, passion flower, rose hips, and vanilla,
These ingredients constitute some romantic beverages that are killa’.
44 ounces for only $19.99,
This Yours and Mine two pack is simply sublime.
Love is blind (or at least a little blurry),
Pick up a two pack for your sweetie, get to Short’s Mart or the pub in a hurry!
Made just for lovers this Valentine’s Day, our Short’s Brewing Co. and Starcut Ciders Yours and Mine two pack is a match made in heaven. Comprised of one, 22 oz bottle each of Hot Loins (Experimental Brown Ale brewed with honey, rose hips, and cinnamon) and Bareback (cider fermented with pomegranate, passion flower, and vanilla) this two pack filled with aphrodisiac beverages is available exclusively at Short’s Mart in downtown Bellaire for the sweet, sweet price of just $19.99. Give the gift of a #Shortsgasm this Valentine’s Day.
January in Northern Michigan has us dreaming of warmer days. So much so, that we timed the release of our next wild cider with this dark and gloomy Friday. Fermented with Northern Michigan apples and aged on lemon zest, our first Erraticus release of 2017 has us feeling feisty, funky, and just a little bit zesty!
Erraticus 8 is a wild cider aged on lemon zest. Straw-colored and slightly hazy, the eighth cider in our Erraticus series has scents and flavors reminiscent of a Farmhouse-Style cider. Scents of funk, apple, and lemon are complemented by a flavors that are tart, zesty, and funky. Erraticus 8 is very refreshing and finishes both dry and crisp.
On sale now at Short’s Brewing Company and Short’s Mart in Bellaire, MI, you can take home 750 mL of the good stuff for only $11.00. Try it on tap for a limited time only or pop a selection of available Erraticus bottles at your table (Erraticus 1, Erraticus 5, Erraticus 6, and Erraticus 7). No matter how you choose to imbibe, we guarantee Erraticus 8 will have you feeling warm, sunny, and mighty fine.
We’re flowing into 2017 with a brand new bottle of Wild Cider, Erraticus 8! To be released on Friday, January 20th, Erraticus 8 is a Wild Cider aged on lemon zest. Packaged in 750 mL bottles, Erraticus 8 is a member of our rare, wild cider series, Erraticus. Erraticus 8 will ONLY be available at the Short’s Brewing Company pub and Short’s Mart in downtown Bellaire, MI. $11.00 per bottle, no limit.