Blog : Soft Parade

Immortal Jelly is Here to Join The Parade!

Immortal Jelly is Here to Join The Parade!

Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.

Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.   

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

Introducing Immortal Jelly

Introducing Immortal Jelly

Many of you may know our sister brand, Short’s Brewing Company, brews and bottles one of the most delectable beers out there: Soft Parade. Well, we hoped that maybe those juicy berries would be just as tasty in a cider too. We brewed, and (taste) tested and determined this to be absolutely correct. And thus, Immortal Jelly was born! Today, we’re happy to introduce the long-awaited, berry filled, semi-dry Immortal Jelly to cider lovers in Michigan and beyond.

Immortal Jelly (5.1 % ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Evoking only the most treasured of summertime memories, Immortal Jelly is the perfect cider to sip post swimming, sunbathing, snoozing, or snacking. Just in time for the holiday weekend, our newest bottled cider is now available in Michigan. Out of state fans, look for Immortal Jelly in Colorado, Wisconsin, Illinois, Indiana, and Ohio very soon.