Blog : Soft Parade

Farm Block Fest

Farm Block Fest

The 16th Annual Farm Block Music Festival will take place August 2-4 on North Farmers Block Road in Allouez, MI. This is the annual reunion benefit for the Dan Schmitt Gift of Music. This non-profit provides free instruments and lessons to the youth in the Keweenaw and also offers after school creative empowerment programming in Kalamazoo.

This family-friendly event features an excellent line-up of talented musicians, good food, art and vendors, and a beautiful farm atmosphere to enjoy.

 

Featuring:

Local’s Amber
Prolonged Enjoyment
Huma Lupa Licious
Soft Parade
Starcut Cider: Toucana

 

Check out their awesome video HERE

It’s Immortal Jelly Time

It’s Immortal Jelly Time

Northern Michigan is finally starting to thaw, and what better way to celebrate than with a berry filled concoction perfect for spring! Making its third appearance on the Starcut seasonal rotation, this cider is more than a little brother Short’s Soft Parade. With its own devoted following, we’re excited for Immortal Jelly to return to store shelves for Starcut lovers near and far!

 

Immortal Jelly (5.2% ABV)  is a semi-dry Fruit Cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

 

Both kegs and six packs are now headed throughout the Great Lakes Region and Colorado!