Blog : Short's Brewing Company

Short’s Anni Party 13irteen

Short’s Anni Party 13irteen

We are so excited to say that Short’s Brewing Company is about to turn 13irteen! To celebrate this momentous occasion, we’ll be gathering all of our caring hands and transforming the streets of Bellaire into a whole block of handmade awesome with Short’s brews, Starcut Ciders, live music, and scrumptious local foods. So don’t just sit there, care, care, CARE! April 29th is just over the rainbowWe are so excited to say that Short’s Brewing Company is about to turn 13irteen! To celebrate this momentous occasion, we’ll be gathering all of our caring hands and transforming the streets of Bellaire into a whole block of handmade awesome with Short’s brews, Starcut Ciders, live music, and scrumptious local foods. So don’t just sit there, care, care, CARE! April 29th is just over the rainbow

Now Hiring: Starcut Ciders Field Representative

Now Hiring: Starcut Ciders Field Representative

Attention all handcrafted cider emancipators looking to blow people’s minds while freeing Starcut Ciders into the hearts of the good humans of Planet Earth and onto the shelves of taprooms and bottle shops everywhere: Starcut Ciders is now hiring for a Craft Cider Liberator!

The Starcut Ciders Field Representative is responsible for representing Starcut Ciders with its distributors, at point-of-sale locations, and at on- and off-premise accounts located across the Starcut Ciders distribution footprint, with an emphasis in Michigan. Currently, Starcut Ciders is distributed in Michigan, Pennsylvania, Indiana, Ohio, Illinois, Wisconsin and Colorado. Additionally, the Starcut Ciders Field Representative will work closely with Short’s Brewing Company Liberators as well as the Festivals & Events team to assist with special Short’s Brewing Company and Starcut Ciders events of significance including festivals, Pub parties, and other events as directed by management.

Starcut Ciders is looking for a candidate that is fun, creative, and motivated. Applicants must also demonstrate a passion for craft cider and possess a demonstrated knowledge and love of this territory and it’s unique attributes. Required qualifications also include 3-5 years of successful craft beverage sales representative experience, an ability to self-organize and work independently with a flexible schedule, exceptional communication skills, and able to forge strong professional relationships. Field Reps must be able to travel frequently around the state of Michigan and possess a valid Michigan driver’s license free of drug-related or DWI offenses. The Starcut Ciders Field Representative must live in or be willing to relocate to Michigan.

If you are just as dedicated, fearless, passionate, and weird as we are about the liberation of Craft Cider, submit your application, cover letter, and resume here!

Immortal Jelly is Here to Join The Parade!

Immortal Jelly is Here to Join The Parade!

Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.

Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.   

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Short’s Brewing Co. Announces Indianapolis Short’s on the Road Tour

Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.

According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”

Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.

Indianapolis Short’s on the Road Tour Schedule

Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)

Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
6:00 pm

Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm

Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm

Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm

Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm

Big Woods Tap Takeover
6:00 pm

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Co. Releases Seasonals Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Elk Rapids, Mich.Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

Prolonged Enjoyment (3.5% ABV – 45 IBU)  is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.

Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.

2nd Annual Starcut Ciders Celebration

2nd Annual Starcut Ciders Celebration

We’re celebrating another year of cider making in Northern Michigan with our 2nd Annual Starcut Ciders Celebration! Taking place at the Short’s Brewing Company pub in Bellaire, MI on February 25th, 2017, we’ll be taking over 10 taps and pouring a variety of our ciders. Cider taps will start flowing at 11:00 am with music by Turbo Pup beginning at 8:30 pm.

To commemorate the occasion, we’ll be releasing the 9th cider in our Erraticus series, Erraticus Elita. Erraticus Elita is a bottle conditioned sparkling blend of barrel aged wild ciders. Additional bottles of previous Erraticus releases and Starcut Ciders merchandise will be available for purchase at the pub and Short’s Mart.

In true Starcut fashion, we encourage you to don your favorite plaid shirt for your trip to the pub. Mark your calendar and be sure to join us for a night of Starcut fun!

Tap list: 

  1. Octorock
  2. Pulsar
  3. Phuzz
  4. Erraticus 5
  5. Reign of Bowser
  6. Erraticus 7
  7. Erraticus 8
  8. Erraticus Elita
  9. Cidre-Colada
  10. Flamingo Juice
Yours and Mine Two Pack Hot Loins and Bareback Release

Yours and Mine Two Pack Hot Loins and Bareback Release

Made just for lovers this Valentine’s Day, our Short’s Brewing Co. and Starcut Ciders Yours and Mine two pack is a match made in heaven. Comprised of one, 22 oz bottle each of Hot Loins (Experimental Brown Ale brewed with honey, rose hips, and cinnamon) and Bareback (cider fermented with pomegranate, passion flower, and vanilla) this two pack filled with aphrodisiac beverages is available exclusively at Short’s Mart in downtown Bellaire for the sweet, sweet price of just $19.99. Give the gift of a #Shortsgasm this Valentine’s Day.

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

Erraticus 8: Zesty, Funky, And Just A Little Bit Feisty

January in Northern Michigan has us dreaming of warmer days. So much so, that we timed the release of our next wild cider with this dark and gloomy Friday. Fermented with Northern Michigan apples and aged on lemon zest, our first Erraticus release of 2017 has us feeling feisty, funky, and just a little bit zesty!

 

Erraticus 8 is a wild cider aged on lemon zest. Straw-colored and slightly hazy, the eighth cider in our Erraticus series has scents and flavors reminiscent of a Farmhouse-Style cider. Scents of funk, apple, and lemon are complemented by a flavors that are tart, zesty, and funky. Erraticus 8 is very refreshing and finishes both dry and crisp.

 

On sale now at Short’s Brewing Company and Short’s Mart in Bellaire, MI, you can take home 750 mL of the good stuff for only $11.00. Try it on tap for a limited time only or pop a selection of available Erraticus bottles at your table (Erraticus 1, Erraticus 5, Erraticus 6, and Erraticus 7). No matter how you choose to imbibe, we guarantee Erraticus 8 will have you feeling warm, sunny, and mighty fine.

Erraticus 8 Release

Erraticus 8 Release

We’re flowing into 2017 with a brand new bottle of Wild Cider, Erraticus 8! To be released on Friday, January 20th, Erraticus 8 is a Wild Cider aged on lemon zest. Packaged in 750 mL bottles, Erraticus 8 is a member of our rare, wild cider series, Erraticus. Erraticus 8 will ONLY be available at the Short’s Brewing Company pub and Short’s Mart in downtown Bellaire, MI. $11.00 per bottle, no limit.