Join us as we will have 6 beers on draft and 6 Short’s employees present to help Tappers celebrate their 1 year anniversary as part of the Short’s on the Road Great Lakes Tour in Indianapolis!
Last year, we introduced you to the incomparable Immortal Jelly. With flavors rooted in a tried and true Short’s Brewing Co. flagship beer, we had a hunch that this cider would be a hit. Fermented with Michigan apples and not one, not two, but FOUR different berries, this fruit-forward cider knocks it out of the park and while it hasn’t been long since we’ve brewed ‘er up, we couldn’t imagine going any longer without this tart, refreshing, fresh from the farmstand cider back on store shelves.
Immortal Jelly (5.2% ABV ) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.
Immortal Jelly is now available alongside flagship ciders Pulsar (semi-dry), Octorock (semi-sweet), and our outgoing seasonal, Phuzz. Find this naturally gluten free cider in bottles and pouring from taps in Michigan, Indiana, Illinois, Wisconsin, Ohio, Pennsylvania, and Colorado. Looking for Starcut Ciders near you? Check out our Starcut Ciders locator.
Bellaire, Mich. – Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.
According to Pauline Knighton, Short’s Sales Manager, “Our Short’s on the Road Tours are great opportunities to travel to the establishments and customers that enjoy our beer in the mid-west and personally thank them for their support. The craft beer industry is all about relationships and sharing experiences, and these tours embody everything we love about craft beer.”
Events will include a tap takeover at Tappers Arcade Bar in honor of their 1 Year Anniversary (4/4), a tap takeover at HopCat Broad Ripple (4/5), and a Crown Liquors Tasting Crawl followed by a tap takeover at Big Woods (4/6). Events will feature Short’s flagship, seasonal, specialty, and pub exclusive beers as well as ciders from Short’s cider division, Starcut Ciders.
Indianapolis Short’s on the Road Tour Schedule
Tuesday, April 4th
Tappers Arcade Bar 1 Year Anniversary Party Tap Takeover
4:00 pm (Short’s crew arriving at 7:00 pm)
Wednesday, April 5th
Tap Takeover at Hopcat Broad Ripple
Thursday, April 6th
Crown Liquors Tasting Crawl
4:00 pm – 7:00 pm
Crown Liquors #14, Downtown
150 N Delaware St
Indianapolis IN 46204
4:00 pm – 6:00 pm
Crown Liquors #2 Southport
4015 E Southport Rd
Indianapolis IN 46237
4:30 pm – 6:30 pm
Crown Liquors #29 New Avon
10834 US 36 E
Avon IN 46123
5:00 pm – 7:00 pm
Big Woods Tap Takeover
Elk Rapids, Mich. – Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.
Prolonged Enjoyment (3.5% ABV – 45 IBU) is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.
Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.
Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.
We’re celebrating another year of cider making in Northern Michigan with our 2nd Annual Starcut Ciders Celebration! Taking place at the Short’s Brewing Company pub in Bellaire, MI on February 25th, 2017, we’ll be taking over 10 taps and pouring a variety of our ciders. Cider taps will start flowing at 11:00 am with music by Turbo Pup beginning at 8:30 pm.
To commemorate the occasion, we’ll be releasing the 9th cider in our Erraticus series, Erraticus Elita. Erraticus Elita is a bottle conditioned sparkling blend of barrel aged wild ciders. Additional bottles of previous Erraticus releases and Starcut Ciders merchandise will be available for purchase at the pub and Short’s Mart.
In true Starcut fashion, we encourage you to don your favorite plaid shirt for your trip to the pub. Mark your calendar and be sure to join us for a night of Starcut fun!
Made just for lovers this Valentine’s Day, our Short’s Brewing Co. and Starcut Ciders Yours and Mine two pack is a match made in heaven. Comprised of one, 22 oz bottle each of Hot Loins (Experimental Brown Ale brewed with honey, rose hips, and cinnamon) and Bareback (cider fermented with pomegranate, passion flower, and vanilla) this two pack filled with aphrodisiac beverages is available exclusively at Short’s Mart in downtown Bellaire for the sweet, sweet price of just $19.99. Give the gift of a #Shortsgasm this Valentine’s Day.
January in Northern Michigan has us dreaming of warmer days. So much so, that we timed the release of our next wild cider with this dark and gloomy Friday. Fermented with Northern Michigan apples and aged on lemon zest, our first Erraticus release of 2017 has us feeling feisty, funky, and just a little bit zesty!
Erraticus 8 is a wild cider aged on lemon zest. Straw-colored and slightly hazy, the eighth cider in our Erraticus series has scents and flavors reminiscent of a Farmhouse-Style cider. Scents of funk, apple, and lemon are complemented by a flavors that are tart, zesty, and funky. Erraticus 8 is very refreshing and finishes both dry and crisp.
On sale now at Short’s Brewing Company and Short’s Mart in Bellaire, MI, you can take home 750 mL of the good stuff for only $11.00. Try it on tap for a limited time only or pop a selection of available Erraticus bottles at your table (Erraticus 1, Erraticus 5, Erraticus 6, and Erraticus 7). No matter how you choose to imbibe, we guarantee Erraticus 8 will have you feeling warm, sunny, and mighty fine.
We’re flowing into 2017 with a brand new bottle of Wild Cider, Erraticus 8! To be released on Friday, January 20th, Erraticus 8 is a Wild Cider aged on lemon zest. Packaged in 750 mL bottles, Erraticus 8 is a member of our rare, wild cider series, Erraticus. Erraticus 8 will ONLY be available at the Short’s Brewing Company pub and Short’s Mart in downtown Bellaire, MI. $11.00 per bottle, no limit.
NOW HIRING IN ELK RAPIDS: PACK LINE WORKER
Have you always wanted to be part of the packaging and shipping process for Short’s Brew and Starcut Ciders? You’re in luck! We now have an opening at our Elk Rapids Production Facility for a Pack Line worker! This is an at-will, full-time, hourly position.
Our Pack Line workers are responsible for setting up and breaking down each bottling, kegging, and canning run; loading glass; prepping the bottle labeler; building and staging packaging; and packing full cases. Pack Line workers also shrink wrap finished product on pallets, move product into the cooler or warehouse, and fill and clean draft kegs. In other words, no job is too big or too small – if it needs to be done, our Pack Line Workers will find a way to ensure that the bottle, can and keg run needs are met!
If you’re looking for a career where you can put your superhero strength, packaging skills, and love of beer to good use in Northern Michigan, submit your cover letter/resume and apply here!
Applicants must be 21 years of age. Applications must be submitted by Thursday, January 5, 2017.
Apply now at: http://shortsbrew.com/careersatshorts
NOW HIRING IN ELK RAPIDS: PRODUCTION BREWER/CELLAR WORKER!
Calling all self-motivated, detail-oriented, tank-cleaning, beer-making night owls! We are now hiring in Elk Rapids for a Production Brewer/Cellar Worker. This is a hybrid position that involves cellaring and third-shift, weekend brewing at our Production Facility in Elk Rapids. This position is an at-will, full-time, hourly position.
The Production Brewer/Cellar Worker’s daily work includes all steps of the brewing and cellaring process, as well as administrative work to keep the brewhouse and cellar organized and consistent. Cellar duties include cleaning and sanitizing fermentation and conditioning tanks, transferring beer from tank to tank, monitoring the fermentation of beer, carbonating beer to the correct level, as well as cleaning and sanitizing product lines, other equipment and the cellar in general. Brewing duties include following monitoring, organizing, and storing raw ingredients; following the brew schedule; following recipes and established brewing methods; monitoring fermentation; and handling yeast management and pitching.
Ready to put your amazing mash-paddling and zahm’ing skills to use in Northern Michigan? Submit your resume and apply today! Applicants must be at least 21 years of age. Applications must be submitted no later than Thursday, January 5, 2017.
Apply now at: http://shortsbrew.com/careersatshorts
This past summer, our head cider maker, Tony “T$” Hansen, sat down to make his Christmas list (what can we say? He likes to send his letter to the big guy at the North Pole early, he’s pretty sure it increases the odds of getting everything on his list). He sat downstairs at the Short’s Brewing Company Production Facility and barricaded himself at his desk in the brewer’s office. No one, not even Tyler (Director of Quality), was going to interrupt his holiday preparations. Hemming and hawing, he asked aloud, “What do I want for Christmas this year?”
Stumped. Tony cracked open a fresh bottle of Spruce Pilsner, (a favorite of the Short’s-i-verse), took a sip, and closed his eyes. As the delectable brew hit his taste buds visions of spruce dongers and fresh pressed apples danced in his head.
“Eureka!” Yelled Tony.
Turning to Kyle (who was visibly startled by Tony’s exclamation) T$ explained “The best way to celebrate this holiday won’t be singing loud for all to hear or waiting for jolly old St. Nick . . . The best way to spread Christmas cheer will be sharing spruce cider with friends far and near!”
Shaking his head, Kyle closed his computer and headed off for his long drive to ‘Kasky. He had cows to check on and for God’s sake, it was only August anyway. Why was Tony worried about Christmas? Why was Tony speaking in rhymes?
Jumping into the Tony mobile, T$ set a course for Beer Camp, our top-secret barrel aging facility, and set to work. The spirit of Christmas had filled him and he no longer cared what Santa brought him. He had only one mission in mind. He juiced and he steeped and he sprinkled Christmas cheer. For added effect, he even strung garland, wrapped lights, and hung hand cut snow flakes from the ceiling. The finished product? The final 2016 installment of our Erraticus Series, Erraticus 7, AKA the world’s tastiest, wild fermented spruce cider and a very festive looking beer camp.
Erraticus 7 is a wild cider fermented with Michigan apples and aged on Northern Michigan Blue Spruce tips. Light straw in color with a slight haze, Erraticus 7 smells of bright apple, farmhouse funk, and crisp spruce. Farmhouse and apple flavors up front lead into complementary pine flavors before a dry and slightly tart finish. Overall, Erraticus 7 is well balanced and very drinkable.
Released today (a full 8 sleeps before the most wonderful day of the year). Erraticus 7 is ready for your holiday celebrations! Forget the sable (what is a sable anyway?) and slip a bottle of Christmas tree cider under the tree. Each 750 mL bottle will only set you back $11.00, so you can pick one up for Aunt Sue and Cindy Lou Who, too. Bottles are only available in Bellaire, MI at the Short’s Brewing Company pub and Short’s Mart, so you’ll have to make a trip up to good ‘ol Antrim county to score your stash. It’s been snowing for days, so pop your skis in the car and drive carefully. We’ll see you at the pub!