The day has finally arrived – Starcut Ciders is now available on Michigan store shelves! Originally introduced at Short’s Brewing Company in Bellaire, MI in the fall of 2014, you’ve been able to enjoy our ciders on tap across the state throughout the summer. Now you can enjoy one straight from the bottle!
This week we will begin the distribution of two flagship varieties; Octorock, a semi-sweet cider and Pulsar, a semi-dry cider. Our first seasonal release, Squishy, a semi-sweet cider made from a late season blend of apples, Balaton, and Montmorency cherries, will also be available on store shelves following the flagship release. Our ciders will be packaged in 12-ounce bottles in six-pack carriers.
The label illustrations for both Starcut Ciders flagships and Squishy were completed by artist and designer, Don Pendleton. Most widely recognized for his portfolio of skateboard graphics and for the album artwork for Pearl Jam’s tenth studio album, Lightning Bolt, Pendleton was approached by Starcut this past winter. According to Short’s Art Director, Jesse Den Herder, “It was important to create a memorable icon for each of these ciders. Don’s work is so unique and was a perfect vehicle to express the personality of each cider.”
When asked about working with Starcut Ciders, Don explained “It’s exciting to see what is being done with craft cider and to witness this swell of independent companies who are focusing on creativity and injecting their own personal taste and style into the product. Having been a part of skateboarding since the ‘80s and seeing that industry being driven by smaller brands and unique perspectives, it’s very reminiscent of the DIY spirit I grew up with. It’s always great to see people who are passionate about something doing what they love and putting so much into every detail, whether it’s the taste, the quality, or the packaging.”