Elk Rapids, Mich. – Starcut Ciders, a division of Short’s Brewing Company, is arriving on New Jersey store shelves this week. Distributed by Cape Beverage Distributing out of New Jersey, this is the tenth state to receive shipments of the Northern Michigan brand.
“I’ve always admired Short’s,” says Cape Beverage CEO Ryan Krill. “On trips to Michigan to visit my wife’s family, I’ve had the chance to become very familiar with their brand and have been impressed with all of their products. In addition, I’ve come to know their CEO, Scott Newman-Bale, rather well from our work together on the Brewers Association’s Government Affairs Committee. I respect his business sense, I love everything they make, and I’m proud that Starcut Ciders has decided to partner with Cape Beverage on their strategic launch into New Jersey.”
Starcut Cider was originally introduced at Short’s pub in late 2014. Starcut Ciders was born out of a passion to create high quality and innovative hard cider that focused on the flavor produced by real ingredients. It is brewed with apples from their home state of Michigan without backsweetening, so any sweetness comes directly from the apples. Short’s began distribution of this new division in 2015.
Starcut Ciders will begin distribution with three flagship varieties; Octorock, a semi-sweet hard cider, Pulsar, a dry hard cider, and Mosa, a mimosa inspired cider, and a variety pack that features the three flagships, plus one rotating seasonal flavor.
“Starcut Ciders is a great brand for us to get our feet wet in the cider market,” says Cape Beverage Director of Sales Bill Zaninelli. “Cape Beverage has a strong sales team that expects Starcut Ciders to do well, particularly their variety 12-pack. Three cans of four different ciders: Octorock, Pulsar, and Mosa—all of which we’ll be carrying separately—and a surprise, seasonal variant. We’re excited to see this well-respected cider in the New Jersey market. Furthermore, Short’s has a strong team, fully prepared for entrance into their tenth state. We expect this to be a well-balanced partnership.”
Cape Beverage Distributing grew from a desire to self-distribute, and has since become a great resource for brands like Starcut Ciders.
“Cape Beverage Distributing is a great fit for our brands” says Pauline Knighton-Prueter, CSO at Short’s. “From the day we met with Cape Beverage to discuss a possible launch, I knew they were a well-organized and -focused team that would put attention and dedication to a brand launch as well as continue to focus on sustainable growth. We know our products are in good hands and are excited to grow with the team and company.”
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