Join us as we will have 6 beers on draft and 6 Short’s employees present to help Tappers celebrate their 1 year anniversary as part of the Short’s on the Road Great Lakes Tour in Indianapolis!
Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.
Regularly distributed in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, the company has sold approximately 315,000 liters or 2,700 barrels of hard cider in 2016. According to Short’s CEO and Creative Engineer, Joe Short “We are thrilled to have created a locally grown brand that’s connecting with consumers in Michigan and throughout the Midwest. Between artwork by the legendary Don Pendleton and the well balanced and unique ciders crafted by our team, we’ve found a winning combination.”
According to the company’s Head Cider Maker, Tony Hansen, cider fans have much to look forward to in the years to come. “We have a lot of exciting cider projects happening soon including a bottled sparkling cider to be released at our Starcut Ciders Celebration (February 25th, 2017), a new fruit cider, and a handful of experimental ciders. We also plan to increase our number of Erraticus wild cider and barrel aged offerings in the new year.”
In 2017 the company will continue to distribute flagship ciders Octorock (semi-sweet) and Pulsar (semi-dry) and three seasonal varieties; Immortal Jelly, Squishy, and Phuzz. In addition to the ciders distributed by Starcut, the company will continue to bottle their Erraticus Series. Erraticus is a series of rare, small batch, wild ciders fermented with apples sourced from Northern Michigan orchards. Erraticus 5 and Erraticus 6 are currently available for sale at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI. Erraticus 7, a spruce cider, will be released later this season.
On Saturday, September 19, find Starcut Ciders at The Intersection in Grand Rapids for Wine & Swine. We’ll be pouring Octorock, Squishy, and Pulsar and enjoying this awesome Heart of West Michigan United Way 2-1-1 benefit. Purchase your tickets by visiting www.etix.com/ticket/p/3149016/wine-swine-grand-rapids-the-intersection.
On Saturday, September 12, we will be at Uncle John’s Cider Mill in St. Johns for the Mid Mitten Cider Fest! We will be pouring Starcut Ciders Octorock, Pulsar, and Squishy! Swing by the Starcut booth for some cider liberation. Bring the whole family to enjoy the corn maze, wagon and train rides, gemstone mining, and the Jumping Pillow. We cannot wait to see you there!
The day has finally arrived – Starcut Ciders is now available on Michigan store shelves! Originally introduced at Short’s Brewing Company in Bellaire, MI in the fall of 2014, you’ve been able to enjoy our ciders on tap across the state throughout the summer. Now you can enjoy one straight from the bottle!
This week we will begin the distribution of two flagship varieties; Octorock, a semi-sweet cider and Pulsar, a semi-dry cider. Our first seasonal release, Squishy, a semi-sweet cider made from a late season blend of apples, Balaton, and Montmorency cherries, will also be available on store shelves following the flagship release. Our ciders will be packaged in 12-ounce bottles in six-pack carriers.
The label illustrations for both Starcut Ciders flagships and Squishy were completed by artist and designer, Don Pendleton. Most widely recognized for his portfolio of skateboard graphics and for the album artwork for Pearl Jam’s tenth studio album, Lightning Bolt, Pendleton was approached by Starcut this past winter. According to Short’s Art Director, Jesse Den Herder, “It was important to create a memorable icon for each of these ciders. Don’s work is so unique and was a perfect vehicle to express the personality of each cider.”
When asked about working with Starcut Ciders, Don explained “It’s exciting to see what is being done with craft cider and to witness this swell of independent companies who are focusing on creativity and injecting their own personal taste and style into the product. Having been a part of skateboarding since the ‘80s and seeing that industry being driven by smaller brands and unique perspectives, it’s very reminiscent of the DIY spirit I grew up with. It’s always great to see people who are passionate about something doing what they love and putting so much into every detail, whether it’s the taste, the quality, or the packaging.”
Our friend’s at Food Dance are celebrating 20 years as part of a growing and vibrant local food community. Food Dance is hosting two give-back events to celebrate and honor the farmers, producers, staff and community that have been essential to their success and growth. Join us in their main parking lot on the corner of Pitcher St. and Water St- from 12-4p we’ll be pouring Starcut Cider’s for you to sample and enjoy.