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Short’s Brewing Co. Announces Short’s & Starcut Ciders CO Events

Short’s Brewing Co. Announces Short’s & Starcut Ciders CO Events

Elk Rapids, Mich. – Short’s Brewing Company announces it will host a string of events to take place in Colorado in the days leading up to the 2016 Great American Beer Festival. These events will feature their hard cider brand, Starcut Ciders, as well as Short’s beers, which are not regularly distributed outside of the Midwest.

Starcut Ciders is a division of Short’s Brewing Company. Originally introduced at Short’s Bellaire pub in 2014, Starcut Ciders was born out of a desire to celebrate the bounty of Michigan orchards. Short’s began distribution of Starcut Ciders in Michigan in 2015. In early 2016, Short’s announced it would begin regular distribution of Short’s brews and Starcut Ciders outside the state of Michigan for the first time. The company began distributing cider in Colorado in March of this year.

Short’s Partner, Scott Newman-Bale is excited to be returning to Colorado for the events leading up to GABF. “We’re thrilled to be able to make the trip out west. We’ve only been distributing our ciders for a number of months in Colorado, so we’re still becoming acquainted with the market. It’s very exciting to be in the field to help introduce new craft lovers to Starcut and give them a glimpse into the world of Short’s.”

The events will take place at Black Bottle Brewery in Fort Collins on Monday, October 3rd, at FATE Brewing Company and Back Country Pizza & Tap House in Boulder on Tuesday, October 4th, and at Finley’s Pub and Falling Rock Tap House in Denver on Wednesday, October 5th. Short’s Flagship brews, Soft Parade and Huma Lupa Licious, as well as their current variety pack will be available in bottles at retail accounts. Additional specialty varieties will be available on tap at all events. Starcut Ciders Octorock, Pulsar, and Phuzz will be also available. Joe Short and members of the Short’s team will be on hand for each event.   

Starcut Ciders is distributed by Elite Brands of Colorado. According to the distributor, “GABF is an exciting week for us.  We’re thrilled to welcome the Starcut Ciders & Short’s Brewing team back to Colorado and to showcase these two great Michigan brands throughout the week!”

For more information about Short’s Brewing Company please visit www.shortsbrewing.com.

Starcut Ciders Official, Official Colorado Launch Events

Starcut Ciders Official, Official Colorado Launch Events

We know you’ve probably already seen our ciders in stores and on tap around the beautiful state of Colorado and we hope you’ve had a chance to give ‘em a taste. But now, we’re ready to celebrate with official launch events taking place this week. Join us in celebrating Starcut Ciders distribution in Colorado at tap features in Ft. Collins, Lakewood, and Denver. Get the details below and come thirsty!

Tuesday, June 21st  
Black Bottle Brewery Tap Feature
5:00 pm – 7:00 pm
1611 S. College Ave Ft. Collins, CO

Wednesday, June 22nd
World of Beer Tap Feature
4:00 pm
921 Pearl St, Boulder, Colorado 80302

Thursday, June 23rd
First Draft Tap Feature
4:00 pm – 6:00 pm
1309 26th St. Denver, CO

Introducing Immortal Jelly

Introducing Immortal Jelly

Many of you may know our sister brand, Short’s Brewing Company, brews and bottles one of the most delectable beers out there: Soft Parade. Well, we hoped that maybe those juicy berries would be just as tasty in a cider too. We brewed, and (taste) tested and determined this to be absolutely correct. And thus, Immortal Jelly was born! Today, we’re happy to introduce the long-awaited, berry filled, semi-dry Immortal Jelly to cider lovers in Michigan and beyond.

Immortal Jelly (5.1 % ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.

Evoking only the most treasured of summertime memories, Immortal Jelly is the perfect cider to sip post swimming, sunbathing, snoozing, or snacking. Just in time for the holiday weekend, our newest bottled cider is now available in Michigan. Out of state fans, look for Immortal Jelly in Colorado, Wisconsin, Illinois, Indiana, and Ohio very soon.