We’re flowing into 2017 with a brand new bottle of Wild Cider, Erraticus 8! To be released on Friday, January 20th, Erraticus 8 is a Wild Cider aged on lemon zest. Packaged in 750 mL bottles, Erraticus 8 is a member of our rare, wild cider series, Erraticus. Erraticus 8 will ONLY be available at the Short’s Brewing Company pub and Short’s Mart in downtown Bellaire, MI. $11.00 per bottle, no limit.
Join us for a cider tasting to ring in the New Year! From 5:00 – 8:00 pm we’ll have a variety of Erraticus ciders available for tasting at Short’s Mart. Pick up a bottle of your favorite and ring in the 2017 with a cider in hand!
NOW HIRING IN ELK RAPIDS: PACK LINE WORKER
Have you always wanted to be part of the packaging and shipping process for Short’s Brew and Starcut Ciders? You’re in luck! We now have an opening at our Elk Rapids Production Facility for a Pack Line worker! This is an at-will, full-time, hourly position.
Our Pack Line workers are responsible for setting up and breaking down each bottling, kegging, and canning run; loading glass; prepping the bottle labeler; building and staging packaging; and packing full cases. Pack Line workers also shrink wrap finished product on pallets, move product into the cooler or warehouse, and fill and clean draft kegs. In other words, no job is too big or too small – if it needs to be done, our Pack Line Workers will find a way to ensure that the bottle, can and keg run needs are met!
If you’re looking for a career where you can put your superhero strength, packaging skills, and love of beer to good use in Northern Michigan, submit your cover letter/resume and apply here!
Applicants must be 21 years of age. Applications must be submitted by Thursday, January 5, 2017.
Apply now at: http://shortsbrew.com/careersatshorts
NOW HIRING IN ELK RAPIDS: PRODUCTION BREWER/CELLAR WORKER!
Calling all self-motivated, detail-oriented, tank-cleaning, beer-making night owls! We are now hiring in Elk Rapids for a Production Brewer/Cellar Worker. This is a hybrid position that involves cellaring and third-shift, weekend brewing at our Production Facility in Elk Rapids. This position is an at-will, full-time, hourly position.
The Production Brewer/Cellar Worker’s daily work includes all steps of the brewing and cellaring process, as well as administrative work to keep the brewhouse and cellar organized and consistent. Cellar duties include cleaning and sanitizing fermentation and conditioning tanks, transferring beer from tank to tank, monitoring the fermentation of beer, carbonating beer to the correct level, as well as cleaning and sanitizing product lines, other equipment and the cellar in general. Brewing duties include following monitoring, organizing, and storing raw ingredients; following the brew schedule; following recipes and established brewing methods; monitoring fermentation; and handling yeast management and pitching.
Ready to put your amazing mash-paddling and zahm’ing skills to use in Northern Michigan? Submit your resume and apply today! Applicants must be at least 21 years of age. Applications must be submitted no later than Thursday, January 5, 2017.
Apply now at: http://shortsbrew.com/careersatshorts
This past summer, our head cider maker, Tony “T$” Hansen, sat down to make his Christmas list (what can we say? He likes to send his letter to the big guy at the North Pole early, he’s pretty sure it increases the odds of getting everything on his list). He sat downstairs at the Short’s Brewing Company Production Facility and barricaded himself at his desk in the brewer’s office. No one, not even Tyler (Director of Quality), was going to interrupt his holiday preparations. Hemming and hawing, he asked aloud, “What do I want for Christmas this year?”
Stumped. Tony cracked open a fresh bottle of Spruce Pilsner, (a favorite of the Short’s-i-verse), took a sip, and closed his eyes. As the delectable brew hit his taste buds visions of spruce dongers and fresh pressed apples danced in his head.
“Eureka!” Yelled Tony.
Turning to Kyle (who was visibly startled by Tony’s exclamation) T$ explained “The best way to celebrate this holiday won’t be singing loud for all to hear or waiting for jolly old St. Nick . . . The best way to spread Christmas cheer will be sharing spruce cider with friends far and near!”
Shaking his head, Kyle closed his computer and headed off for his long drive to ‘Kasky. He had cows to check on and for God’s sake, it was only August anyway. Why was Tony worried about Christmas? Why was Tony speaking in rhymes?
Jumping into the Tony mobile, T$ set a course for Beer Camp, our top-secret barrel aging facility, and set to work. The spirit of Christmas had filled him and he no longer cared what Santa brought him. He had only one mission in mind. He juiced and he steeped and he sprinkled Christmas cheer. For added effect, he even strung garland, wrapped lights, and hung hand cut snow flakes from the ceiling. The finished product? The final 2016 installment of our Erraticus Series, Erraticus 7, AKA the world’s tastiest, wild fermented spruce cider and a very festive looking beer camp.
Erraticus 7 is a wild cider fermented with Michigan apples and aged on Northern Michigan Blue Spruce tips. Light straw in color with a slight haze, Erraticus 7 smells of bright apple, farmhouse funk, and crisp spruce. Farmhouse and apple flavors up front lead into complementary pine flavors before a dry and slightly tart finish. Overall, Erraticus 7 is well balanced and very drinkable.
Released today (a full 8 sleeps before the most wonderful day of the year). Erraticus 7 is ready for your holiday celebrations! Forget the sable (what is a sable anyway?) and slip a bottle of Christmas tree cider under the tree. Each 750 mL bottle will only set you back $11.00, so you can pick one up for Aunt Sue and Cindy Lou Who, too. Bottles are only available in Bellaire, MI at the Short’s Brewing Company pub and Short’s Mart, so you’ll have to make a trip up to good ‘ol Antrim county to score your stash. It’s been snowing for days, so pop your skis in the car and drive carefully. We’ll see you at the pub!
Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.
Regularly distributed in Michigan, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, the company has sold approximately 315,000 liters or 2,700 barrels of hard cider in 2016. According to Short’s CEO and Creative Engineer, Joe Short “We are thrilled to have created a locally grown brand that’s connecting with consumers in Michigan and throughout the Midwest. Between artwork by the legendary Don Pendleton and the well balanced and unique ciders crafted by our team, we’ve found a winning combination.”
According to the company’s Head Cider Maker, Tony Hansen, cider fans have much to look forward to in the years to come. “We have a lot of exciting cider projects happening soon including a bottled sparkling cider to be released at our Starcut Ciders Celebration (February 25th, 2017), a new fruit cider, and a handful of experimental ciders. We also plan to increase our number of Erraticus wild cider and barrel aged offerings in the new year.”
In 2017 the company will continue to distribute flagship ciders Octorock (semi-sweet) and Pulsar (semi-dry) and three seasonal varieties; Immortal Jelly, Squishy, and Phuzz. In addition to the ciders distributed by Starcut, the company will continue to bottle their Erraticus Series. Erraticus is a series of rare, small batch, wild ciders fermented with apples sourced from Northern Michigan orchards. Erraticus 5 and Erraticus 6 are currently available for sale at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI. Erraticus 7, a spruce cider, will be released later this season.
Join us at the Short’s Brewing Company Pub and Short’s Mart for the release of the 5th wild cider in the Series. Erraticus 5 is a wild cider aged in tequila barrels and will be for sale in 750 mL bottles at $18 each.
Erraticus is a series of rare, wild ciders fermented with apples sourced from fine, Northern Michigan orchards. Each cider in the Erraticus series has been allowed to ferment very slowly, before being transferred into barrels or onto fruit for a secondary fermentation. Due to the rarity of these ciders, the Erraticus series will only be available at the Short’s Brewing Company pub and at select events.
The name “Erraticus” refers to the spontaneous fermentation that takes place when wild yeast, present on apples, is allowed to ferment the cider. With a range of unknown variables associated with this process, it is very hard to predict the flavor of the finished cider. And so, each cider in the Erraticus series promises to be unique.
When asked about the inspiration behind the Erraticus series, Tony Hansen, Starcut’s head cider maker explained “I wanted to offer a series of ciders that could truly be considered “regional” ciders. Meaning they will taste very unique to our location, as well as unique to the growing conditions or season that we experience each year. Every Erraticus cider will be made with local apples and indigenous yeast, giving us an individual snapshot of what our region has to offer each year.”
We’ve shared our gin barrel aged and white wine barrel aged beauties, but now it’s time to get just a little funkier. For the 5th installment in our Erraticus Series, we took our inspiration from south of the border to bring you an extra special treat. ¡AY, CARAMBA! It’s a tequila cider!
Erraticus 5 is a wild cider aged in tequila barrels. Bright with a straw-colored hue, Erraticus 5 has aromas and flavors of bright apple, oak, tequila, and funk. An ample amount of carbonation allows the complex flavors of this cider to dance on the drinker’s taste buds. This cider is surprisingly easy drinking and very approachable.
Packaged in 750 mL bottles, Erraticus 5 can be yours for just $18.00. Erraticus 5, is only available at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI beginning RIGHT NOW. Get all the deets on the Erraticus Series by visiting starcut.co/erraticusseries.
Are you ready Colorado? The Short’s and Starcut crew is headed west! We’re on our way to the rocky mountain state for three days of special Short’s brew and Starcut Ciders events leading up to the biggest, bestest beer festival of all, the Great American Beer Festival.
Short’s brews will be showcased alongside Starcut Ciders at a series of tap events. A limited supply of bottled beers is being shipped across the U.S. for sale in CO. Starcut Ciders are now available in bottle and on tap year round in Colorado.
Check out all the details below!
Monday, October 3rd, 2016
Black Bottle Brewery
6:00 pm – 8:00 pm
1611 S College Ave., Suite 1609
Fort Collins, CO 80525
Tuesday, October 4th, 2016
FATE Brewing Company
5:30 pm – 8:00 pm
1600 38th St.,
Boulder, CO 80301
Back Country Pizza & Tap House
5:00 pm – 8:00 pm
Boulder, CO 80302
Wednesday, October 5th, 2016
6:00 pm – 8:00 pm
375 South Pearl St.,
Denver, CO 80209
Falling Rock Tap House
1919 Blake St.,
Denver, CO 80202
Elk Rapids, Mich. – Short’s Brewing Company announces it will host a string of events to take place in Colorado in the days leading up to the 2016 Great American Beer Festival. These events will feature their hard cider brand, Starcut Ciders, as well as Short’s beers, which are not regularly distributed outside of the Midwest.
Starcut Ciders is a division of Short’s Brewing Company. Originally introduced at Short’s Bellaire pub in 2014, Starcut Ciders was born out of a desire to celebrate the bounty of Michigan orchards. Short’s began distribution of Starcut Ciders in Michigan in 2015. In early 2016, Short’s announced it would begin regular distribution of Short’s brews and Starcut Ciders outside the state of Michigan for the first time. The company began distributing cider in Colorado in March of this year.
Short’s Partner, Scott Newman-Bale is excited to be returning to Colorado for the events leading up to GABF. “We’re thrilled to be able to make the trip out west. We’ve only been distributing our ciders for a number of months in Colorado, so we’re still becoming acquainted with the market. It’s very exciting to be in the field to help introduce new craft lovers to Starcut and give them a glimpse into the world of Short’s.”
The events will take place at Black Bottle Brewery in Fort Collins on Monday, October 3rd, at FATE Brewing Company and Back Country Pizza & Tap House in Boulder on Tuesday, October 4th, and at Finley’s Pub and Falling Rock Tap House in Denver on Wednesday, October 5th. Short’s Flagship brews, Soft Parade and Huma Lupa Licious, as well as their current variety pack will be available in bottles at retail accounts. Additional specialty varieties will be available on tap at all events. Starcut Ciders Octorock, Pulsar, and Phuzz will be also available. Joe Short and members of the Short’s team will be on hand for each event.
Starcut Ciders is distributed by Elite Brands of Colorado. According to the distributor, “GABF is an exciting week for us. We’re thrilled to welcome the Starcut Ciders & Short’s Brewing team back to Colorado and to showcase these two great Michigan brands throughout the week!”
For more information about Short’s Brewing Company please visit www.shortsbrewing.com.